Leaflets can be an excellent medium to advertise a roofing company. Flyers are often kept for further reference by recipients. They can be delivered repeatedly to create mind share in a key area and they can even help drive traffic to landing pages on your site.
The physical nature of the leaflet and the fact that the A5 size (which is a format we recommend) allows for large images of your work, can go a long way towards creating trust in the quality of your services.
Let’s have a look at all the individual elements that make a leaflet distribution campaign for a roofing company effective.
Roofing leaflets and trust
When advertising building or roofing services, creating trust is one of the main priorities. As a potential customer, choosing which tradesmen you let into your home, take some of it apart and rebuild is a challenging process.
When some of these more invasive tasks go badly, the bad experiences get passed on through generations in some families. Unless one has a personal recommendation from a friend or a family member, people want to be assured, that the company they are selecting is trustworthy and has a long record of quality work.
Some of the best things you can include on your leaflet as a roofing company to help develop trust are
– Images of you past work. This can be done through one large high quality image on the front side of your flyer or via a before/after set of photos.
– Testimonials. These can be printed on the flyer itself or you can include a link to a respected online review platform. Whether it’s Google reviews, trustedtrader.com, checkatrade.com or others.
– Certifications, accreditations and trade association memberships. Including logos of any certifications or reputable associations you are a member of can help the impact of your leaflet. These could be product specific certifications, drone survey accreditations or memberships in associations like The Guild of Master Craftsmen, Federation of Master Builders, NFRC, Safe Contractor and many others.
– If you offer free quotations, include a mention of this on the flyer prominently.
– A QR code sending people to a landing page with a video. If you have a good video on your website showing some of your best work or going through how you operate, you can use a QR code on your leaflet to direct people to it. Combining the physical nature of a flyer with a the amount of information that can be conveyed through a high quality video can make a roofing leaflet very powerful.
If you manage to include high quality images with good testimonials, a reference to relevant certifications and get people to watch am impressive video on your website through a simple scan of a QR code you are maximising the chances of your leaflet distribution campaign being successful.
Repeated drops and your target areas
Leaflets are excellent at targeting geographical areas. You can select very specific neighbourhoods or whole postcodes for your campaigns.
As your flyers will make it to every single household that has a letterbox, you are going to reach almost everyone in your selected area. This is somewhat different to other forms of advertising which might have a demographic skew built in.
For services like roofing, repeated drops are highly recommended. Repeated drops simply target the same households multiple times. You might prefer delivering a few times throughout the year or scheduling a few drops leading up to an important time of year.
Either way, you will be delivering your flyers to the same households multiple times over a period of time. When done sensitively this can help create mind share and familiarity in your key areas. Drops will always be spaced out by a few weeks at least.
You can learn more about repeated drops on our page dedicated to the topic.
Roofer leaflets structure and design
Modern leaflet design tends to rely heavily on large, high quality images on one side of the flyer and more information in text form on the other.
Like we mentioned above, you can use one large image that represents some of your best work or you can use a couple of images in a before/after format. Both of these approaches will work for a roofing company leaflet.
You can include a list of specific services that you offer, if they are relevant to what you are trying to achieve with your campaign. These could be
– Emergency Roofing Repairs
– Heritage Lead Roofing
– Felt Flat Roofing
– Drone Surveys
and many more…
You can change these on your leaflet depending on which services you are hoping to attract people to the most. You can also change the list of services you are trying to attract attention to depending on the time of year if that is relevant to how your business works. This applies especially if you are delivering regularly.
Each drop throughout the year can include small changes to the design of your flyer that make it more relevant to the season in which you are delivering.
We’ve also mentioned the use of QR codes earlier in this article. You can use these to take people to your homepage, a landing page with a video or to some of your reviews on your trusted online platform of choice.
Getting people to your relevant online materials with a simple scan of a code can be very powerful. If you want to learn more about QR codes and how they work, have a look here.
When you are developing your roofing flyer, deciding on which elements you will use and which images you will be including, make sure to speak to your leaflet distribution company. An experienced distributor will be able to give you constructive feedback and guide your design.
Some distributors even have graphics designers they work with. These can help you build your flyer professionally from the ground up. We always recommend that you work with a professional when designing your flyer.
To learn more about structuring and writing your leaflet you can look at our blog focused on this.