Leaflet delivery builds 54% local trust, compared to just 16% for digital.
Financial Times:
“Brands Retreating to Physical Printed Media”
NEWS: The Digital TRUST CRISIS!
Financial Times (FT Strategies)
“Brands retreating to physical
printed media”
The Insight: AI-generated spam, deepfakes, and bots, privacy concerns, scams as well as UK GOV seeking to Ban under 16s, are seeing brands retreating to physical printed media; Leaflets, magazines and newspapers to protect their reputations’.
Financial Times (FT Strategies) & Reuters Institute
“50% of social media users are leaving or cutting back – due to lack of trust.”
*Gartner (The Global Tech Research Giant)
“Only 16% trust online ads, compared to 54% who trust print.”
- The Trust Gap: Industry data from eMarketer highlighted a massive trust disparity: 54% of consumers trust ads on leaflets, printed newspapers and magazines, compared to a meager 16% who trust advertisements on digital websites and social platforms.
- The “Halo Effect”: Advertisers are finding that high-quality, physically printed media creates a premium brand perception. Because print space is finite and expensive, consumers subconsciously perceive a print ad as a sign of a legitimate, financially stable, and high-quality company.
*eMarketer /DMA
Leaflet deliveries build 54% local trust compared to just 16% for digital
We keep your toes in 100% of your local markets*
Paper:
The World’s Most Sustainable &
Recycled Product.
8.5 X times brand recall of digital.
* Love paper
TPP has the UK’s Only 1 Second GPS Tracked Leaflet Delivery Service.
