Case Studies
The Private Postman was formed in 2009 by Ex Royal Mail postman and marketing expert Mark Redmond. We have set out from the start to be the innovators in our industry and continue to be today with our groundbreaking bespoke tech and new products. We pride ourselves on being the best, as our reviews demonstrate.
We use our extensive direct mail/leaflet marketing skills to hone our clients’ work, giving them maximum success with their campaigns. Today we deliver 750,000 leaflets a week in London and have delivery partners across the UK. We operate cutting edge door to door leaflet deliveries, and specialist direct mail systems across UK. We can print, design and deliver.
DATA: WE ARE GDPR COMPLIANT and are members of DMA
(ISO9001 ISO 27001 )
CASE 1: Taurus Law
TPP Client for 5+ Years
Business Type: Lawyers, Housing Advice
Companies Market position: 1
MD: Paul String
Q1: Overall, how much has your business improved since you started with TPP? (%)
Ans: Since working with The Private Postman our business has gone from strength to strength due to the quality of work we receive.
Q2: If you have used other leaflet distribution companies, how do we compare?
Ans: We used another company before working with TPP which didn’t work for us financially or commercially.
Q3: How much did your business improve after the first 3 drops? (%)
Ans: The first three drops were difficult, as we were learning together to get the marketing right. Once TPP stepped in and knew the right areas and demographics, we have only increased the work coming in each week. The worked increased by 70% in the first three drops.
Q4: Do you find our service and knowledge: bad, good, great, exceptional?
Ans: The service and knowledge is exceptional.
Q5: What % of sales do leaflets make up in your total sales?
Ans: The percentage of direct sales has increased our business by 90% which is outstanding due to the hard work and working closely together.
Q6: Anything you want to add? We continue to work each week with TPP and looking to increase our marketing by 65% in the near future due to the quality of leads we receive.
CASE 2: Loveday Care
TPP Client for 7 years +
Business Type: High End Care homes
Companies Market position 1
Marketing director: Emma Bryden
Q1: Overall, how much has your business improved since you started with TPP? (%)
Ans: We have used The Private Postman since we opened back in 2016. We now have four properties across London and a team of over 200 people. The Private Postman helped us not only announce the new residences to the local elderly in need of care, but also in finding our amazing team who deliver best in class care and service to our members.
Our members want to stay in the London neighbourhoods they have lived in, so Mark and his team were great at identifying the right streets and areas to use and we’ve had a really good response from the leaflet drops we’ve done.
We also wanted to recruit from the local neighbourhoods, so people could walk to work and we could support the communities nearby. The leaflets drops really helped us do that in a far more targeted and direct way than job ads and recruitment fairs.
Q2: If you have used other leaflet distribution companies, how do we compare?
Ans: No, we’ve only used The Private Postman as it gives us the ability to really target the neighbourhoods we are in, down to a mile and a half around each property, and walking to work distance from them.
Q3: How much did your business improve after the first 3 drops? Ans: This is hard to say, as we’re so specialist. What we can say is that they really helped get the word of mouth going and we have lots of people coming for tours off the back of the leaflets. For recruitment they worked really well and we were able to staff the homes easily despite the squeeze on care and hospitality staff in the industry.
Q4: Do you find our service and knowledge: bad, good, great, exceptional?
Ans: Service and local knowledge are amazing, encyclopaedic knowledge of London akin to a Black Cab Driver. Really prompt and proactive. Q5: What % of sales, does leaflets bring into your total sales? We have over 30 residential members now.
CASE STUDY 3:
The Cleaning Gurus
TPP Client for 10 years +
Business Type: Domestic cleaners
Companies Market position: Top 3 (150 + cleaners)
Owners: Vesna & Evelina
Q1: Overall how much has your business improved since you started with TPP? (%)
Ans: Around 10%
Q2: If you have used other leaflet distribution companies, how do we compare?
Ans: TPP are a top 3 company, one of the best.
Q3: How much did your business improve after the first 3 drops?
Ans: After 3 drops our hits went up by 20%.
Q4: Do you find our service and knowledge: bad, good, great, exceptional?
Ans: Mark and his team are very good.
Q5: What % of sales, do leaflets bring into your total sales?
Ans: 20% of all our sales are from leaflets.
CASE 4: Metro Storage
TPP Client for 10 years
Business Type: Self Storage Facilities Companies Market position: Top 3
MD: Angus Burnett
Q1: Overall, how much has your business improved since you started with TPP? (%)
Ans: We have been using TPP for well over 5 years and in that time we run 2 – 3 leaflet drops at key times of the year in a tight geographical area around each of our self-storage stores. We always see a circa 5 – 10% upturn in enquiries in the weeks immediately following the drops, plus we have customers turning up months, even years later with a leaflet in their hand with a discount code from a while ago!
Q2: If you have used other leaflet distribution companies, how do we compare?
Ans: We have used other distribution companies in the past, but TPP offer their GPS tracking and so you know the job is getting done.
Q3: How much did your business improve after the first 3 drops?
Ans: We will see a couple of percent increase in our occupancy in the 2 – 4 weeks following a leaflet drop with TPP.
Q4: Do you find our service and knowledge: bad, good, great, exceptional?
Ans: Mark and his team clearly know what they are doing. We have been very happy with their levels of service and commitment and I have personally always found it a pleasure to work with Mark in getting things right for our needs.
Q5: What % of sales, does leaflets bring into your total sales?
Ans: Leaflet drops only account for around 3% of our total sales, but on a cost per lead basis it compares very well with the likes of Google!
Some of our 165+ Google reviews.
Castles Estate Agents
We have just used TPP for the first time on quite a large job. Mark was fantastic, communication was great with constant updates and was very impressed with the GPS tracking system. Highly recommend Mark and his team and will definitely use them again.
SweetTree Home Care Services
We worked with The Private Postman for a leaflet delivery. They were very responsive and knowledgeable, acted quickly and effectively. We would highly recommend their services.
Keri Platt – Celebrity Life Coach SW3
Great company! Mark was very always very friendly and helpful with tips and ideas for design that he knows work due to his many years of knowledge and experience. So quick and easy, they advised on, then printed and posted my flyers. Love the tracking service, will be using them again! Highly Recommend!
K Corden Bluebird Care London
I really rate TPP. I find Mark helpful and knowledgeable and the tracking he implements is hard to beat. He gave me lots of help in setting up my target areas and all in all, I’m very pleased indeed and would thoroughly recommend this company. We’ve had great results.
James Land Mathnasium Tuition
I’ve found the company’s service to be excellent. They seem to have strong controls over their distribution and the leaflet drop was very effective in generating leads.
Angus Burnett Metro Storage
We have used The Private Postman for several years and it is a pleasure to work with Mark and his professional team. With the GPS tracking you know your leaflets are being delivered and they get them out fast. I would happily recommend their services.
Ben’s Promotions (Ben’s Gutters)
I have used TPP for a year now. Mark and the team offer a first class service. Great communication, very professional. They have achieved a high volume of sales for us through their leaflet distribution. Highly recommended.
Julia Passioura La Hart Carpentry
Mark and his team have been leafleting for Lahart Carpentry Ltd. in the North areas for several years. I have always found Mark very in-touch and he extends himself to make sure that things are being done right. Our experience with this company is that they have been continuously prompt, professional and in control.
We have had plenty of work from the areas leafleted by them and will happily continue using this company’s services indefinitely. I can definitely recommend them.
Lekha Klouda Highgate International Chamber Music Festival
We have used Mark’s service for many years to publicise our music festival in north London. They provide a reliable service exactly as described so would definitely recommend them.
Winkworth Kensington Estate Agents
Used the company on recommendation from another office. Very happy with the service after our first drop – even got some interest from it. Would recommend. Winkworth Kensington
Tatlers Estate Agents
Cant rate Mark @ the Private postman high enough……….we used to use the Royal Mail for leaflet delivery but had really poor experiences with them-the feedback we get now is really good and their satellite tracking service is really useful.
