Leaflet Distribution NW9
Introduction
The NW9 postcode covers the areas of Colindale, Kingsbury and West Hendon. It neighbours on Burnt Oak in the North, Kenton in the West, Neasden in the South and Hendon in the East.
It is a very large postcode and includes some sizeable Parks and green areas. Fryent Country Park, Woodfield Park, Roe Green Park, West Hendon Playing Fields, Montrose Playing Fields, Colindale Park and the Brent Reservoir are all within the NW9 borders.
NW9 is also a very well connected postcode. The Kingsbury Tube Station services the Western part of the postcode with access to the Jubilee line.
Colindale Tube station in the North Eastern part of the postcode provides the locals with access to the Northern Line services. The Hendon Rail Station allows the locals to wither reach Central London very quickly or escape the capital by using Thameslink Services.
Some of the cultural landmarks here are the Royal Air Force Museum which attracts a considerable number of visitors every year. The Museum of Domestic Design and Architecture and the beautiful Brent Reservoir are both located here as well.
Demographics
Even though NW9 is one of the larger London postcodes the demographic breakdown might be surprisingly uniform.
Most of the households here are going to be located in houses rather than flats.
There are dozens and dozens of roads with hundreds of Victorian terraced houses lining the streets on both sides.
There are also many homes here that were built for factory workers in the middle of the 20th century and that give North West London it’s specific character.
There are some apartment buildings and local authority housing projects but there are easily spotted and have been excluded from our mapping system.
Mapping
The way our mapping system operates is as follows. We break down each postcode into smaller areas of approximately five thousand leaflets.
Each one of these areas gets it’s own map and code an is called a Group. For example G105 is a Group number 105.
These Groups are created from mostly demographically homogeneous areas and allow us to advise our clients in targetting specific types of homes.
We make sure that the distributors that will be delivering in a specific part of London are well acquainted with the situation on the ground and have their maps with them ahead of time to avoid any surprises and disruptions to delivers.
We generally get distributors that live as locally to an area as possible to deliver. This means that we quite often have distributors delivering to their own neighbourhoods.
This cuts down on their travel time and allows them to use their knowledge of their own local area to deliver in the most efficient way possible.
As mentioned above all business, local authority and undeliverable apartment buildings are excluded from out mapping system.
A 5000 leaflet Group will therefore contain five thousand households that are deliverable and desirable for our clients. We do not have our numbers distorted by the fact that a large apartment buildings with 300 inaccessible and undeliverable flats is located in the area.
GPS
To make sure that you have full knowledge of exactly how your campaign is progressing and where the leaflet are being delivered we have a few tracking systems in place. All our distributors carry GPS devices on them when delivering.
These files are downloaded into our system when each 5000 leaflet Groups has been finished and we provide you with these files. We use them to check that there were no problems with the distribution and also as a proof of delivery.
The files are very high resolution and allow us and you to see the distributor walking up to each individual house.
On top of this we run a live Mercury System system that informs you in real time where and when is your leaflet distribution happening. You will be receiving messages confirming the location of the distributor every 800 leaflets or so.
This allows you to come and check your leaflets being distributed any time without notifying us.
Design
The last element in this process that can have a big impact on the success of your leaflet distribution campaign is the design of your leaflet.
Selecting the right area and making sure that a professional workforce delivers your leaflets in perfect shape to every home is incredibly important.
Even a perfectly planned campaign can however be completely ineffective if the design of the leaflet itself is not well executed. We provide free design consultations to all our clients.
We can analyse the design of your leaflet, recommend any changes that will improve the way the leaflet is perceived or even refer you to one of our designers to rework your leaflet.
There are specific aspects of design that can easily be overlooked even by a professional graphic designer that can make a leaflet considerably more effective when properly applied.
As you can see leaflet distribution is not only about the numbers of leaflets that go through letterboxes.
Delivery
In order to run an effective leaflet distribution campaign targeting, design, demographics and even time of year have to be taken into consideration in the planning stage. Delivering leaflets in London can range from easy deliveries to simple to access and locate houses to hard to map, navigate and access households.
In a place like London no company can afford to miss the harder to find households. We specialize in this and with our leaflet distribution system no London postcode is a mystery.
We understand every part of the capital and intimately know each part of it worth running a leaflet distribution campaign in.
Please feel free to get in touch with one of our in-house expert to see how we can help you organize, plan and execute your most successful leaflet distribution campaign to date.
We also make sure to provide the best training in the industry to our distributors.
This can range from finding the most efficient ways of reading our mapping system and planning a delivery route to making sure that our Private Postmen do not insert their fingers through the door while delivering to avoid having them bitten off by dogs.
TPP
Our MD and company founder Mark Redmond personally runs these training sessions.
His experience gained working with the Royal Mail and running a leaflet distribution company for years was a foundation for creating our training methodology.
A well trained workforce allows us to guarantee reliable deliveries while providing for flexibility in the form of skipping specific addresses that have previously complained.
When we need to leave some decisions in the hands of the distributors it is invaluable that we know they are well trained and capable of critical thinking in the moment.
We also make sure to not deliver in the rain to avoid damaging your leaflets, never fold leaflets unless absolutely necessary and generally deliver in a way to guarantee that your leaflets find their way on each doormat in the best shape possible.
If a leaflet gets damaged in the process of delivery, it doesn’t matter whether the design is perfect or that the leaflet distribution campaign was planned perfectly.
Making sure that your leaflets are delivered in perfect shape is one of the main things we train our distributors to do and one of the main things our supervisors and back-checkers look for.
