Leaflet Distribution W2
Introduction
W2 covers the area of Paddington, Bayswater, Tyburnia and Westbourne Green. It neighbours on Maida Vale in the North, Notting Hill in the West, Hyde Park in the South and Marylebone in the East.
It’s a fairly varied postcode. The two largest age groups are 30-44 and 18-29. Considering this and the fact that almost a half of the households here are one person households with a considerable percentage of the remaining portion being mutli-adult households (in other words shared houses or flats) you can see that W2 is demographically a relatively young postcode.
There is however still a third of the local residents that are married and with children. This is a fairly typical situation for many West London areas.
Overall W2 is an affluent area with almost 75% of residents are associate professionals, professionals, managers or directors and above London average individual and household incomes.
It is a densely populated area with larger apartment buildings and many Victorian Era townhouses split into multiple studios and flats. It is incredibly well connected with the Paddington station being at the heart of it.
Paddington and Tyburnia
The areas of Paddington and Tyburnia can be found in the Eastern part of W2 with Paddington station being the most dominating feature here.
The area directly surrounding Paddington Station has many modern buildings that are both industrial and residential. As such these can be difficult to access and are mostly excluded from our system.
Both Tyburnia and Paddington have a layout that is not uncommon for central London. Large terraced houses can be found lining the main roads here intertwined with undeliverable addresses mostly found in large apartment blocks. Even though these types of properties are mixed in ways that are not predictable, it is relatively easy to discern between them.
If you are running a leaflet distribution campaign here, you can expect the terraced houses with accessible letterboxes to have your flyers delivered, while the large apartment blocks are skipped. When talking to your distribution company make sure to discuss what effect this will have on the numbers of flyers you need to cover these areas. The numbers should be lower than if you go by the official, publicly available numbers of households.
Another important type of household that is very relevant for leaflet distribution can be found here. These would be smaller houses filling up the small side roads and mewses of which there are many in both Paddington and Tyburnia.
Number of leaflets in W2
| Groups | Area | Quantity of leaflets |
|---|---|---|
| Group 1 – W2 | East of Bayswater, Royal Oak | 4,000 |
| Group 2 – W2 | West of Bayswater, Royal Oak | 4,000 |
| Group 3 – W2 | Paddington, Lancaster Gate | 4,000 |
| Total | 12,000 |
Bayswater
Bayswater is quite close in its character to the more spacious parts of Paddington. It includes a few large apartment buildings but mostly consist of terraced houses of various sizes. Bayswater is an indispensable part of W2 if you are looking to run leaflet distribution campaigns in the postcode.
Westbourne Green
Westbourne Green in the North-Western part of W2 is the most relaxed feeling area in this postcode. There are many local markets and the housing tends to be more spread out. It resembles it’s neighbour – Notting Hill more than other parts of W2.
You can find smaller streets with churches and slightly less imposing terraced houses compared to Tyburnia or Paddington here. A majority of the households in Westbourne Green are deliverable and as such this is a great area to target with leaflet distribution.
