Leaflet distribution N17
Introduction
The N17 postcode covers the area of Tottenham Hale. It neighbours on Edmonton in the North, Wood Green in the West, South Tottenham in the South and Higham Hill in the East. Even though Tottenham is relatively high up in North London it is still very well connected.
White Hart Lane and Bruce Grove Stations provide locals the access to the Overground, Northumerland Park and Tottenham Hale Stations have the Greater Anglia services running through them and the Tottenham Hale tube station allows access to the Victoria Line.
This together with a good system of bus lines running both towards the city centre and to other places in North and East London allows everyone in N17 a relatively easy access to many places around the capital.
The character of N17
N17 is definitely above average when compared to other London postcode when it comes to the the density of parks and green areas. The Lordship Recreation Grounds, Downhills Park, Down Lane Park, Tottenham Marshes and Bruce Castle Park are only some of the parks that can be found within N17.
The Lockwood, Banbury and Walthamstow Reservoirs are all located right on the postcode border in the East.
Compared to the parts of Tottenham south of N17 this postcode has more and larger terraced homes and it’s occupants are on average more affluent. This is both due to the access to the above mentioned green areas as well as some cultural landmarks like the Bruce Castle Museum. The character of the postcode is relatively uniform throughout which could be surprising due to it’s size.
Most streets in N17 are lined by Victorian and Georgian Terraced houses and it can be difficult to find any properties of a different kind here. This allows for a very efficient leaflet distribution since there are relatively few businesses, inaccessible buildings and local authority housing.
Mapping system
These properties would be automatically excluded from our mapping system. They do however add some level of complexity when they are present in larger numbers in an area. Fortunately here (as we mentioned above) most of the roads are uniformly lined by easy to access privately owned homes.
The only challenges our distributors face here is a slightly higher than average number of stairs leading up to the homes but the situation here is far less extreme compared to some other North London postcodes like Crouch End or Highgate. N17 is quite often overlooked by companies looking to target affluent North London households with a leafleting campaign.
Due to how close it is to Tottenham and other areas that wouldn’t necessarily fit the description it is easy to fit. This provides a real opportunity for anyone looking for fertile ground away from some of the competition that can accumulate in places like Highgate. We now regularly recommend including N17 in drop for some of our larger clients and we’ve had fantastic results from doing so.
Details about distribution in Tottenham
The ease of delivery, clean layout of the postcode, level of affluence and the fact that N17 has flown slightly under the radar when it comes to leaflet distribution all provide a perfect combination for a successful leaflet drop.
Even though the mapping, demographic make-up and distribution itself is relatively straight-forward in N17 there are still some details in running a leaflet distribution campaign here where a know-how of a good leaflet distribution company can be very helpful. Leaflet design would be the first and often overlooked aspect of planning a campaign. There are specific techniques to graphic design when we talk about leaflets that will be physically delivered through doors in London that might not be immediately obvious to every designer.
We at The Private Postman have a wealth of experience in guiding or outright designing leaflets for a variety of companies. We know what messages should be highlighted on the leaflet and how the overall design should be structured. A design that is not quite right can have a significant negative impact on an otherwise well planned leaflet distribution campaign.
There are some parts of London that might be more responsive to a certain type of design, certain size of leaflet or specific kind of service/product. This is all related to the size of properties and demographics of the given postcode. We offer a free design consultation service to all our clients looking to run a campaign with us.
If you have your own designer we can provide feedback and guidance before we move your design to print. If you do not have a designer helping you, we can offer our in-house design service at a competitive rate.
We also have great relationships with a few printing companies and as such we can take care of this part of the production process for you as well. We look for quality and affordability and our printing partners are able to provide us and you with both.
Distributors and their role
Even though the deliveries in N17 are not made complicated by an an unusual layout or a high number of businesses or industrial areas a well trained force of distributors is still a huge asset here.
All our distributors go through a training program designed by our MD and founder Mark Redmond. Mark has worked with Royal Mail for years and has run leaflet distribution campaign in London for more than a decade. We make sure to equip all our distributors with all the skills they might need when out delivering.
Anything from planning their route to make sure they do not waste time when delivering to making sure they protect their fingers and don’t put them all the way through the letterbox (There are often dogs patiently waiting on the other side of the door) is covered. We also make sure that we do not deliver in the rain or fold leaflets unless absolutely necessary. All of this allows us to minimize mistakes and consistently deliver your leaflets in the best shape possible while keeping our workforce happy. This saves time and effort which in turn helps saves all our customers money.
We can also get very specific with the exact times when deliveries take place. We normally run a fairly flexible distribution system where leaflets generally get delivered between 10am and 5pm. Sometimes however, we can arrange a fairly specific kind of distribution that happens after the most common deliveries from other companies have happened.
Both Royal Mail and other leaflet distribution companies tend to start their deliveries relatively early in the day. If we aim to deliver our leaflets after 1pm in certain parts of London we can maximize the amount of impressions you get. This happens due to the fact that your flyers will be on top of all the other letters and materials delivered that day.
This is not something that will work in all parts of London reliably, so please feel free to get in touch with us to see if this service could benefit you. If we find that the ‘drop on top’ delivery will not work for you we can offer a variety of other tactics and strategies to maximize your response rates.
