Leaflet Distribution W1
The W1 postcode covers the areas of Fitzrovia, Marylebone, Soho and Mayfair. Some of the most important streets and underground stations we can use to identify specific locations are Warren Street, Great Portland Street, Regent’s Park, Baker Street, Tottenham Court Road, Oxford Street, Bond Street and Goodge Street.
It is right in the heart of London and as such it includes some of the most desirable residences that can be found in the capital. Most of the households here are young professionals living alone or in flat shares. Given the location the average income is considerably higher than the London average.
Due to the high population density and a very high amount of commercial real-estate a lot addresses here can be hard to access. At The Private Postman, we tend to focus our leaflet distribution campaigns in W1 around the areas that include some terraced houses, households in small mewses typical for central London, and apartment blocks that are accessible to a distributor.
On the other hand we tend to avoid other areas that are almost exclusively made up of businesses like Oxford Street. When it comes to delivering to larger apartment buildings our policy is to always attempt delivery. If a distributor is not allowed to enter the building, they generally leave three leaflets at the front desk by the entrance to the building.
Warren Street, Great Portland Street and Fitzrovia
The area south of Warren Street and Great Portland Street underground stations is one of the sections of W1 with a good number of deliverable addresses. It loosely covers the area of Fitzrovia. The households here can largely be found in terraced houses (especially around Fitzroy Square Gardens or small mewses. All together some 2,000 leaflet can be delivered here.
Regent’s Park, Baker Street and Marylebone
Another pocket of deliverable households that can take some 2,000 leaflets can be found south of the Regent’s Park and Baker Street tube stations. These households are again found largely in terraced houses lining fairly large streets and a few small mewses. This part of Marylebone includes fewer commercial addresses overall, which is quite helpful for leaflet distribution.
Tottenham Court Road, Oxford Street and Soho
South of Tottenham Court Road and Oxford Street there is a geographically smaller area with a fairly high density of accessible households. Slightly more leaflets can be delivered here than in the two areas described above. This part of W1 loosely covers the area of Soho and it includes some very famous musical venues like Ronnie Scott’s or landmarks like Soho Square Gardens.
Goodge Street and Bond Street
The section of W1 stretching from the Goodge Street station to the Bond Street underground also has a number of households that can be accessed.
This horizontal strip of a mix of commercial and residential addresses also touches on some famous areas like Harley Street or Oxford Street.
Mayfair
Mayfair neighbouring on Hyde Park from the East is the best part of W1 for leaflet distribution. It can take approximately the same amount of leaflet as the rest of the postcode combined.
Many of the households here are relatively easily accessible whether they are in larger blocks of flats or in small mewses. Mayfair is one of the most expensive and affluent neighbourhoods/districts in the world and it has been so for almost 200 years.
