Leaflet Distribution W12
W12 covers the areas of Shepherd’s Bush, Shepherd’s Bush Market, Goldhawk Road and White City. It neighbour on East Acton from the West, Hammersmith from the South, Notting Hill from the East and North Kensington from the North-West.
It is an area with fairly young demographics with two thirds of the households here being either one-person or couples without children. Around 50% of the local population is in the 18-44 age bracket.
With that said W12 is a very diverse area with households that very much vary in income and make-up. This is where our mapping system comes into play.
We have selected the best areas within W12 for leaflet distribution and segmented them into cohesive groups with a similar demographic profile.
The northern part of W12
If we have a look at the Northern part of this postcode we will find some of the less leaflet-responsive areas. The area around East Acton station for example is completely excluded from our distribution system.
This is basically true for the whole part of W12 above the A40. The Hammersmith Hospital and Queen’s Charlotte’s hospital can be found here together with Wormwood Scrubs. There are almost no homes to deliver to here.
White City
As soon as we go south of the A40 we get to White City. Here we will find both areas with larger apartment blocks and council estates as well as roads lines by easily accessible terraced houses.
The area in general is relatively green with some notable landmarks like the old BBC Television Centre.
White City covers a large geographical area and has many thousands of households within it.
Shepherd’s Bush
South of Uxbridge Road, we find the area of Shepherd’s Bush and Goldhawk Road.
Spanning from Wendell Park in the West to Shepherd’s Bush market in the East it includes some of the most affluent homes in W12 and we focus much of our mapping system in this postcode here.
There are many Victorian and Georgian terraced houses in this area with thousands of households you can reach.
Shepherd’s Bush Market is a notable landmark in this part of W12. It is however, excluded from our mapping system as we automatically exclude business addresses from our distribution.
If you are looking to target businesses with your leaflets, please get in touch with us and we will come back to you with our options for B2B delivery.
W12 is one of the postcodes that truly benefits from having a well designed mapping system.
There are many different types of households with varying incomes and demographics within Shepherd’s Bush. Some areas are completely covered by businesses, some by council buildings and some by rows of Victorian Terraced houses.
Whoever you end up using to execute your leaflet distribution campaign, you want to make sure that their mapping system takes all of this into consideration.
Please visit our Homepage or Contact Us for more details.
