What can you answer to a question – Does letterbox advertising work? The only possible answer is yes, if done correctly. Letterbox advertising and leaflet distribution have been with us for many years and many large profitable companies use it.
This includes multi-national chains and corporations as well as local businesses. These organisations are not spending decades throwing away money on marketing techniques that don’t work.
Letterbox advertising is effective and it works if you stick with some fundamental principles.
Pay attention to design
The actual design of your leaflet is ultimately what each of your potential clients see when they pick up your flyer from their doormat.
It is a good idea to work on your designs with someone that has experience in designing specifically for commercial leaflets.
We at The Private Postman offer a free design consultation service to all our clients as well as a full design service if needed.
Over the last ten years we have developed a level of understanding of what works in leaflet distribution that allows us to help you develop the ultimate leaflet.
Time your leaflet drop well
If there are specific crucial times of year for customer acquisition for you (September for schools, January for accountants) we can help you plan campaigns enough in advance to allow you to take maximum advantage of these crucial moments.
We often deal with companies that are trying to put a campaign together at the last minute before their event or important date.
At that point something that should be a methodical, automated process becomes rather stressful. If we work with long term clients we help them prepare for their drops enough in advance and plan around their business cycle.
Repeated drops
Does letterbox advertising work? Yes, it does. And it works even better when we use the ultimate leaflet distribution technique – implementing repeated drops.
Leaflet distribution is at it’s best when it uses the letterbox as long-term brand building tool rather than a quick lead or sale generating tool.
It can be effective in both scenarios but delivering a campaign of multiple drops to the same area with enough time between each drop is a hugely effective technique.
Especially when we select the areas carefully, plan the timings of each drop and execute flawlessly.
Have your leaflets delivered in the best shape possible
We at The Private Postman make sure that your leaflets are always delivered in the best shape possible. We never deliver in the rain to prevent water damage and we never bend your leaflets when delivering.
It is important that after putting all of this effort into the design and planning of your leaflet distribution campaign that the leaflet itself is presented well and in the intended shape.
Our distributors are absolute professionals (many of them are ex-Royal Mail posties) and take every precaution possible to prevent any damage to your leaflets.
So, does letterbox advertising work? It does when done by people with experience and attention to detail. To find out more about what kind of letterbox advertising campaign your business could benefit from the most get in touch with us here.
