Leaflet distribution is an effective marketing tool. In its current form it has been with us for decades in London. But as an offline medium can it be effective in advertising businesses that largely focus on selling their products and services online?
Let’s have a look at driving online sales with leaflets in London.
2020-2021
In the last twelve months the absolute majority of businesses have been forced to offer their services online. Barring funeral homes and a few other very specific businesses whoever didn’t offer their services online has not survived.
At the same time leaflet distribution as a business has seen some significant growth. How is that possible?
Leaflet distribution works very well for advertising businesses to their local area. Anything that has to do with services focused on a local area of London will do well when properly advertised with leaflet distribution.
This can cover a wide range of services. For example restaurants have naturally turned to food delivery in the last twelve months. There are apps that allow restaurants to run food delivery even if they don’t have a delivery operation in place.
Naturally restaurants can advertise online or on their app of choice. However food delivery is obviously a service that focuses on various local areas in London. Generally the delivery radius will be a radius within which you can reliably deliver food and still keep it hot.
Results
As such leaflet distribution is a natural method of advertising to focus on. Many of our clients have noticed a significant uptick in the response to their leaflet distribution campaigns advertising their online presence compared to the same amount of money spent on online campaigns.
Even though your business as a restaurant in 2021 is largely based online you can serve only the local area within which you can reliably deliver. The only people you are looking to advertise to will live in the said area. Thus driving online sales with leaflets in London makes sense.
As such leaflet distribution becomes an indispensable technique to drive sales.
Efficient
Online marketing can be effective and should not be underestimated. However there has been an artificial increase in the amount of people advertising through these channels in the last year and as such the cost of advertising has gone up.
Due to the very dynamic market forces that operate on these advertising marketplaces a large influx of money from a large multinational corporation targeting London will increase your local marketing cost even if you are looking only at NW3 as that is where your business is based.
No such thing has happened or can happen with leaflet distribution. Due to this fact you can plan ahead knowing reliably predicting your costs for months and years ahead of time.
This is on top of the fact that when done properly and for the right kind of business leaflet distribution in Lodnon can deliver better results in driving online sales than many other online advertising methods.
We hope that this article on driving online sales with leaflets in London has been helpful. If you have any questions or if you’d like to book a leaflet distribution campaign in London please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here…
