Leaflet Distribution for Dentists

31st July 2024
5 Minutes Read

Advertising a dental practice can be delicate business. Building trust with your potential clients as a dentist is very important and it should be a big focus in your marketing.

Leaflets can help with this process. Let’s have a look at what’s unique about flyers and how they can fit into the advertising strategy of your dental practice.

1. Why leaflets?
2. Best leafleting strategies to advertise a dental practice
3. How flyers can work together with other forms of advertising

Why leaflets?

Advertising with leaflets has some unique advantages that are especially relevant for dentists and dental practices.

Reaching all demographics

When you select an area to target with your leaflets, they will be delivered to all accessible privately owned residences within your selection. This means that you are reaching all demographics.

Most advertising methods have some kind of demographic skew, especially in terms of age. However your leaflets will make their way to people’s letterboxes no matter their age.

This is a big advantage for a dental practice as your services are required by younger and older people alike.

Targeting specific areas

With modern leaflet distribution techniques, you get to select very specific areas you want to advertise to. You can pick affluent neighbourhoods a few miles away or focus on the nearest 10,000 households to your location.

People keep flyers for future reference

People keep leaflets they receive for future reference. You can read up more on this in our blog on the statistics of leaflet distribution.

Given the fact that people sometimes need a dentist in an emergency, having your flyer on hand might make a big difference when deciding which dentist they’ll go to.

Especially if your flyer mentions that you indeed provide emergency appointments.

You control what your leaflet looks like

The leaflet is a relatively large piece of advertising, that can communicate a lot of information.

You get to pick exactly what you want on your flyer, how large is your image, your headline. You decide how complex or simple you want your flyer to be. You are not as limited as you might be with some online forms advertising.

Repeated drops are great for brand recognition

If you are looking to develop brand recognition in an area that is important for your dental practice, repeated leaflet drops are excellent at achieving this.

The same applies to informing people about the opening of a new dental practice in their area. You can distribute flyers a month before opening with an early sign-up offer. You can send another drop a week after opening and another a month later.

This way, you can make sure to maximise the awareness of the existence of your dental practice in the area that’s closest to your new location.

Best leafleting strategies to advertise a dental practice

When it comes to advertising your dental practice with leaflets, you need to make sure that you have a very clear idea of what you want your campaign to achieve.

Are you looking to develop your local clientele? Are you looking to create an awareness about your new location that has recently opened? Are you looking to advertise more expensive procedures, people are willing to travel for?

Keeping the goal of your campaign clear and specific will help guide you every stop of the way. From design to area targeting.

The biggest distinction you can make is whether you are advertising to your local area or if you are aiming for specific demographics around London.

Focusing on your local area

As we’ve discussed, leaflets are excellent at reaching every single household in a specific area and are often kept for future reference.

These are great benefits if you are looking to develop a clientele local to your dental practice. You can select an area within 20 minute walk of your location and target every households within this radius.

If targeting your local area is what you are doing, make sure to structure your leaflet with this in mind.
You can read up more about how to write and structure a leaflet here.

Include a mention of the most common procedures you provide, details of potential membership plans, your most important credentials and testimonials from locals if you have any.

Keep your leaflet broad but focused on your local area.

Targeting key demographics around London

If you are looking to advertise a more niche service or procedure that people are willing to travel for, your approach will be different to your local campaigns.

If the procedure is relatively expensive, you will want to target specific areas of London where the demographics generally match your target client.

These areas can range from a few thousand households to tens of thousands.

To make sure you select the right parts of London for your campaign, you should discuss exactly what you are looking to do with your distribution company in detail.

At The Private Postman we always try to help the client choose the right area for their campaign as this can have a significant effect on the response rates.

What should your leaflet look like?

No matter the goal or focus of your leaflet distribution campaign, there are some elements you always want included on your leaflets.

One side of your flyer should be dedicated to an attractive, high quality photo or image. The other side can have more text and be more informative.

Wherever possible, try to use testimonials. These make a huge difference especially in services like the ones dentists provide. The more people feel like they can trust you, the more likely they are to get in touch. Testimonials from real people are the best tool to start building this trust.

How flyers can work together with other forms of advertising

Leaflets combine very well with other forms of advertising or media.

Social media ads

You can time your social media advertising campaigns to coincide with your leaflet drops in particular areas. This way you can try to maximise the impact of both. People will see your physical advertising coming through the door and your online posts at the same time.

As long as you do this sensibly, you can build great awareness.

Your website

If you have a good quality website, you can include a QR code on your flyer that takes people directly to your site after scanning.

You can do this to communicate more information via a video on your site, direct people straight to your booking system or any other page that you think will help your potential clients.

This way you combine the power of physical media like leaflets with the interactivity and depth of information you can provide on your website.

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Leaflet Distribution for Dentists

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Leaflet Distribution for Dentists

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