Response Rates & New Business Test Bed Plans
What We Offer
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How leaflet distribution works
Response Rates, how & when to judge results
New business test bed plans
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Frequently Asked Questions
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Yes we do. Our minimum number for shared door to door distribution campaigns is 5,000 leaflets per postcode. If you have less than 5,000, you will be charged for 5,000 anyway – it’s the minimum job rate. We can print 5,000 leaflets from around £90.
We can also run a Solo leaflet distribution of 1,000 leaflets from £165 +Vat
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The Private Postman uses a multitude of exclusive systems simultaneously, making us the only bullet-proof system on the market. GPS alone is not enough. We use three types of tracking:
- Live GPS and Data Track GPS: showing workers walking up and down all roads and paths. Proof of delivery.
- Live client updates let you come and watch the distribution of your leaflets any time you like, unannounced, giving a truly transparent delivery. ‘Ride along’ services are not transparent.
- Live backcheck reporting: our 12-point checks are our industry secrets.
Our Postmen must pass all checks before they get paid. Our results speak for themselves, as do our reviews.
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There is no ‘one size fits all’ equation to this question. Any distribution company that tells you that there is a single, clear answer to this – beware! If there was, it would be as simple as putting a £100 into the machine and out comes £120 – we would all be billionaires.
Leaflet distribution response rates depend on a multitude of factors including:
Time of year, local competition, leaflet design, distribution company, the overall strategy, quality of drops, your account manager providing constructive feedback to your original campaign plans.
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Depending on the size of your leaflet distribution job and your requirements, normally 7 days from start of delivery. We distribute 750,000 leaflets a week.
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Fill in the ‘Contact Us’ or Free Online Quote top right of site page and remember to tell us what postcodes you might want to go to, if you know, or call us on 0203 269 1012.
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At The Private Postman we work with some of UK’s largest printing houses. We can arrange for the print of your leaflets, negotiate a competitive price and store your flyers.
However, if you’d like, you can print your own flyers and have them delivered to our warehouse in Wembley.
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Yes, we can pick up your leaflets from your London address. Min jobs 5,000 leaflets are charged at £15/pick up. 10,000 leaflets or more is free pick up.
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Our mapping system is based on what we call ‘Postcode Groups’. These are areas of 3000-8000 households that are selected based on types of properties, demographics and other elements that make for a cohesive target for leaflet distribution campaigns.
You can select from these Groups when you’re deciding where you want your distribution to be targeted. Sometimes these Groups correspond to postal sectors and sometimes they don’t.
There is a lot of flexibility in our distribution system and as such, when needed, these Groups can be broken down into even smaller areas for you to select and target.
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We do not offer hand to hand leaflet distribution services. Our door-to-door distribution system is more cost effective for our clients and delivers considerably better results than hand to hand distribution.
The only time there may be a need for hand-to-hand leaflet delivery is when there are no houses like London City EC4 as an example.
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We can distribute your leaflets anywhere in London, within the M25.
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We mostly run shared distribution campaigns. This means that each distributor is delivering flyers with at most two other high quality, non competing clients through each door.
This is an industry standard and allows for the best results at the best cost.
We can also run solo distribution campaigns, where we distribute leaflets for only a single client in a given area. This could be due to the client’s request or because the distribution campaign is taking place in an unusual location.
The cost per 1000 leaflets delivered is higher for these campaigns in comparison to shared distribution.
Find Us
The Private Postman
Office 2920
1 First Way
Wembley Industrial Estate
HA9 OJD