What if 40% of your leaflets delivered by others go into council estates?
Royal Mail Door to Door (and others) can only deliver to whole postal sectors including council houses. *Case studies in eight postcodes (Zone 1-6), show 40% of leaflets maybe delivered to council houses when targeting London’s middle and upper-class properties (ABC1).
The Private Postman leaflet distribution excludes council houses by default. As a result, we achieve 98% hits on target for ABC1 – middle and upper-class London with minimal waste.
TPP Case Study
Objective : Delivering 20,000 door to door leaflets with Royal Mail in each of these postcodes while targeting ABC1 London’s middle and upper classes.
Target: Property Value £1,000,000 plus
Base: 10 Minute Drivetime – W1J 5LQ
Royal Mail Recommendations and penetration rates:
| Area | Penetration % |
|---|---|
| W1 | 65.80% |
| SW3 | 56.10% |
| W8 | 42.75% |
| SW6 | 25.82% |
| EC2 | 18.50% |
| SW1 | 61.04% |
| N10 | 5.97% |
| N1 | 10.76% |
Ave penetration rate just 35.84%
