Most London business that are interested in serving their local area and thus targeting it with their marketing efforts use leaflet distribution. But what is The Most Effective way to Distribute Flyers?
What do we mean when we say effective? How can we make your flyer drops produce the best results with the least amount of money invested?
Shared vs Solo flyer distribution
The first thing that will come up when you talk to a flyer distribution company are shared and solo deliveries.
Shared campaigns deliver more than one leaflet through each door in London at a time and solo or solus distribution is a service that guarantees that the only leaflet going through each door at that given time is your leaflet.
Solo distribution also happens to be more expensive for obvious reasons.
It however completely overlooks the fact that other leaflet distribution companies will be delivering on the same day to the same areas.
The postman will also come by and to top things of some small packages from amazon will also make their way through the letterbox.
By the end of the day your leaflet is a part of a pile of paper on the doormat either way.
Always go with Shared distribution. Save yourself money and don’t fall for the hype of solus flyer distribution. Shared distribution is The Most Effective way to Distribute Flyers.
Large Drops or smaller drops?
How many leaflets should we print is the question we hear the most from new clients. There is no magic number.
If we are looking for The Most Effective way to Distribute Flyers, we need to make sure that we first identify the exact area we should be delivering.
This will be done by combining geographic data with a lot of demographic data.
We want to know how many people that might be interested in your services or products are there. Only when we analyse your local area and the neighbouring postcodes we can make the decision on how many flyers to print.
Effectively distributing leaflets means delivering to the right homes in the right places.
Leaflet design
If you want your flyer campaigns to be effective make sure to pay attention to your design.
Trust your designer, don’t micromanage the process but make sure that your leaflet delivers a clear message and that your branding is obvious and consistent if you are developing more designs at the same time.
If we want your flyer distribution campaigns to be effective we need to make sure that each leaflet can do it’s job and make an impression on your target audience.
We at The Private Postman Leaflet Distribution provide a free design consultation service to all our clients to make sure that every campaign we plan has the best chance for success it can have.
If you’d like to find out more, plan a campaign, check the quality of your design or directly book a campaign in London please feel free to get in touch with us here…
