Response rates is something that we discuss with our clients quite a bit. If you are in a competitive market like London you want to make sure that the people handling your marketing know what they are doing.
Response rates are difficult to calculate with leaflet distribution but we know what we should look out for in the big picture.
Let’s have a look at the 5 biggest leaflet marketing mistakes that kill response rates.
Design
When you are using leaflets for your local marketing in London you want to make sure that your leaflet design is simple, to the point and delivers your message and branding instantly.
A complicated, unclear or a cluttered leaflet is guaranteed to sink your response rates.
Targeting
You need to make sure to target the right places in London when you are planning your leaflet distribution campaign.
This doesn’t mean that you should only select the high income postcodes and deliver as many leaflets as you can.
You want to make sure to select the right parts of the right postcodes and deliver the right amount of leaflets.
Be careful, methodical and targeted in your approach for maximum response rates.
Quality delivery
We at The Private Postman Leaflet Distribution make sure that our distributors never deliver leaflets in the rain, never fold them and are not incentivised to work very fatiguing hours that might push them into lower quality deliveries.
As a business looking to use leaflets for marketing you need to make sure that your distribution company has the same or similar policies in place.
Branding
If you are developing your leaflet designs, store-front, menus and other business materials it can be easy to have your branding slightly change from project to project.
To make sure to maximise your response rates especially in a competitive place like London you need to keep your branding always consistent.
Use the same fonts, colour and logos wherever possible.
Rushing
And the last of the 5 biggest leaflet marketing mistakes that kill response rates is rushing your deliveries.
If you are planning to market an event or hit your target audience with a drop before Christmas or at a key time of year you need to plan ahead.
We regularly deal with clients who have a big event coming up and they want a 100,000 leaflets printed and delivered within a week.
Even though we can handle deliveries at a 100,000 per week no problem from a logistical standpoint it’s not always the best strategy.
You want to run repeated drops, condition your local area to plan for your event and operate ahead of schedule with your distributions.
That way any small bump in the road stays just that and gets handled with no pressure. This can be difficult to do in the middle of a frantic last minute campaign.
We hope that The 5 biggest leaflet marketing mistakes that kill response rates we selected have been helpful. If you are planning a leaflet distribution campaign and would like to book it with us get in touch here…
