There are many promotion techniques a business can employ when trying to market in their local areas. London is a competitive place and the density of businesses is very high compared to other environments.
So let’s have a look at the best promotion techniques for London businesses.
Leaflet Distribution
Leaflet distribution has been a staple in local promotion for London businesses for decades.
It brings some unique advantages that are hard to replicate with other promotion methods.
Probably the most valuable reality about leaflet distribution is the fact that it allows you to deliver a crafted piece of advertising into every home in your local area.
Even the better targetted online methods don’t allow you this level of penetration into your local market.
You can carefully select the households you want to be part of your leaflet distribution campaign and then run multiple drops segmented over the period of months. For these you can use unique designs and generate business in a way that has not been possible with this method.
Targeting, improved logistics, live and gps tracking have all contributed to developing leaflet distribution into one of the best promotion techniques for London businesses.
SEO
Search engine optimisation has become a necessary part of the promotion efforts of many London businesses. Having your website come out on top of the google listings for important keywords can be very valuable.
SEO can however be very expensive, technical and sometimes unreliable. A good approach to SEO would be first identifying some keywords that are often searched for but might not be immediately obvious.
That means that if you are personal trainer fighting for keywords other than personal training in London is probably a good idea as you’ll have less competition to deal with.
It can also be quite beneficial to combine your SEO efforts with leaflet distribution as driving traffic to your website can help your google standings overall and delivering tens of thousands of leaflets with your url on them can generate a surprising amount of visitors.
Consistent branding
This isn’t necessarily a promotional technique but it is something that bears repeating. Make sure that your branding is consistent across all your promotional channels. All your media should share the same colour scheme, fonts and logos.
When you start developing your social media, website, seo and leaflet distribution efforts at the same time it can be easy to have multiple designers get carried away with multiple ideas. Always make sure that you keep an eye on how consistent you are cross-platform.
Only then will your promotional methods work in synergy. When your potential customers sees your logo on a leaflet that he or she has seen earlier that day in a google ad you have a much higher chance of developing mind-share in your local area and getting more customers.
We hope that this short article has given you some insight into the best promotion techniques for London businesses. If you have any questions or if you’d like to book a leaflet distribution campaign please feel free to get in touch with us here.
