London is a big city with a wide variety of places one can deliver leaflets to. Even within a single postcode you can find an industrial estate, an area with multi-million pound houses and a council estate. Let’s have a look at where to deliver leaflets in London and why.
What kind of address to deliver to?
The most important element of discussing where to deliver leaflets in London and why is what kinds of addresses you should be delivering to.
As mentioned above London is full of businesses, local authority housing, shops and privately owned residences. So where should your leaflets go?
We at The Private Postman believe that the privately owned residences and households are the only places one should deliver to as a part of mass drop leaflet distribution and regular campaigns. This applies for local businesses looking to service their local area.
B-to-b services are something that can be arranged as a parts of your leaflet distribution efforts but is a completely separate service. It can be effective but cannot be done as a part of mass drop campaign.
We also avoid local authority housing due to difficulties with accurate tracking, planning and unpredictable delivery numbers. This is also a service we offer separately as it requires a completely different system of planning and tracking from our fundamental mass drop leaflet distribution campaigns.
Where in London?
So now we know that you most likely want to be delivering your leaflets to privately owned residences only. But where in London should you do so?
This will depend on the type of business you are running and the type of customer you are looking for. If you are running a restaurant your area of focus should be your delivery area.
Local area
Local area is a term we use for small to medium sized businesses looking to service and area that is close to the address of their business. As we mentioned above a restaurant’s delivery area is their local area.
For a florist a reasonable walking distance radius around the business address is what we would consider a local area. For a butcher the same would apply etc…
Demographic focus
On the other hand if you are running a plumbing business and are not based in a single location you will be targeting your ideal demographics in various London areas.
This can be done after a consultation with one of our experts. They can help you identify exactly where in London can these demographics be found.
We would do this while using our proprietary mapping system that we update on weekly basis.
We break down all London postcodes into smaller demographically more uniform chunks we call Groups. These groups will give you approximately 5000 household that will be identified as the same demographic group.
As such you can select areas of practical size for leaflet distribution that will allow for great targeting but also will remain accessible at our mass drop pricing which will allow you to run the right amounts of leaflets as many times as needed.
We hope that this article about where to deliver leaflets in London and why has been helpful. If you have any questions or if you’d like to book a leaflet distribution campaign with us please feel free to get in touch here.
