Leaflet distribution has been in use all over London for decades now by businesses of every size. It is a future-proof marketing method that has not gone away with any technical innovation that has disrupted the advertising world in the last 50 years.
It has been used in various forms for centuries rather than decades all over the world and as such the power of a good leaflet is not to be underestimated.
The leaflet has been with us for a long time and we should also employ some long-term planning in leaflet distribution strategies we practice in 2021.
One quick drop
The idea of a single leaflet drop making a significant difference to the amount of business a local company will generate is not quite correct. There are some types of services and occasions where a single carefully targeted leaflet drop might be enough but in general multiple drops over a longer period are preferred.
Some of the instances where a single quick leaflet drop is a good idea in London would be the advertising of a house-sale in a local area by an estate agent.
A quick last minute attempt at boosting attendance at a local even might also be considered. Other than this most drops should be planned ahead of time and preferably be supported by other rounds of leaflets.
Multi drop campaigns
Multi drop campaigns focus on delivering your leaflets to the same households multiple times with well pre-defined rest periods in between each delivery. This kind of campaign can be planned to take place over the period of months with weeks between each drop.
Most London areas get a high frequency of advertising materials coming through the door every day and as such the market can easily take a multi drop campaign without running into over-exposure.
When we employ long-term planning in leaflet distribution from the beginning we can even design and print multiple different designs of your leaflets. This way we can make sure that every time your leaflets are delivered to a household they never look exactly the same.
We can do this while keeping your branding and message consistent and as such you can reap the rewards of repeated exposure while not running into the risk of irritating people with repetitive advertising.
Summary
Long-term multi drop campaigns tend to get more and more effective with each drop up to a point.
Some London areas and business can even run repeated campaigns once a month for years and still grow their response rates.
These strategies have to however be planned by a professional where possible and as such we recommend using an experienced London leaflet distribution company for both the execution and planning of your repeated drops.
A good London distributor should be able to explain to you whether your kind of business and London-area of interest is suitable for repeated drops and how they should be planned.
We hope that this blog about long-term planning in leaflet distribution has been informative. If you have any questions or if you’d like to book a campaign please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here…
