Leaflet distribution N15
Public Transport
Demographics
N15 is a very young postcode. The under 18 demographic is considerably larger here than pretty much anywhere in London. The number of households with single parents is also above the London average.
Tottenham is not what you would call an affluent area however through testing the waters here with an occasional leaflet distribution drop over a period of years we have discovered that it is a surprisingly responsive area to leaflets.
The housing is high quality at reasonable prices for London standards and this has attracted many people working both in Central London or other parts of the capital looking for good housing. Similar to other historically unattractive London postcodes N15 is undergoing somewhat of a renaissance with the parts of Tottenham becoming more gentrified.
Leaflet Distribution Strategies
As such developing a presence on the ground early can be a real advantage for any company looking to service this area with services or products. Many local restaurants and businesses have already started building a good level of recognition with their leafleting efforts and these will become more lucrative as time progresses.
Tottenham can still be a challenging area to distribute with a good number of council properties, inaccessible estates and sometimes confusingly laid out streets.
As per usual our mapping system helps with this. We have carefully analysed the whole postcode and broken it down to areas of approximately 5000 leaflets allowing for intelligent targetting of fairly specific areas and demographics while still staying very cost-effective. Our distributors are well acquainted with the situation on the ground in N15 and know exactly where the deliveries are effective and which parts of the postcode we are leaving out of our distribution rounds for the time being.
All the policies assuring the highest quality of distribution are of course in place here as well. No leaflets will be delivered in the rain or folded into the letterboxes. This way we know that your potential customers will get to see your leaflet in the best shape possible every time.
On top of this we can run a leaflet distribution campaign based on repeated deliveries. This technique uses advanced logistical techniques that allow us to deliver your leaflets to the same homes with predetermined amount of time between each drop.
Due to the fact that we have in house designers working with us we can also help you create a new design for each drop and develop a long term campaign. This can lead to specific event or can be focused on developing local brand recognition only.
Each type of business will need a different approach to using this technique but when done right it takes leaflet distribution to another level of effectiveness. There is almost nothing that can rival the results of repeated leaflet distribution drops in London when it comes to local marketing.
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