In the final blog in our short series on flyer production for distribution in London we are going to talk summarise some of the logistical challenges connected to flyer production and the preparations we can make for leaflet distribution in London.
Printing
The printing of the flyers themselves is obviously an important part of the leaflet production process. But once you have look at a website of a printing house the selection and options that are available could become quite confusing.
Leaflet finish – this is an important attribute of your leaflet. The choice will generally be between a glossy and matt finish. In general we recommend a matt finish as it can be a bit more resilient to scratches and damage in general.
Format – we mostly recommend going with a single page A5 leaflet for most leaflets. Complicated folding formats are generally not recommended unless we are talking about a very specific type of leaflet distribution campaign. Single page A6 or DL size flyers are also a good option.
The amount – how many leaflets should you print? This is a big question that will depend on the type of business you are advertising, where exactly in London and the goals of the campaign. We recommend you making this decision after consulting with your leaflet distribution company.
In general the minimum amount of leaflets that can be booked for delivery in one London area is five thousand. On the other end campaigns can go into the hundreds of thousands of leaflets.
We at The Private Postman have close relationships with some of the largest UK and European printing houses. Due to the amount of flyers we regularly print we can arrange the print of your leaflets at very competitive prices that would be unattainable for an individual small business.
Logistics
Now that you’ve designed and printed your leaflets your flyer production for distribution in London is done. There is one step between production and leaflet distribution though. How about the logistics of moving the flyers to London and the storage itself?
Storing five thousand leaflets is not a big problem. When we get into tens and hundreds of thousands however the amount of space that the leaflets take is not negligible. Especially a smaller business could have their premises completely taken over by a single delivery of printed leaflets.
For this reason we at The Private Postman operate a warehouse unit as well as a group of vans and delivery vehicles that allow us to move large quantities of leaflets and store them for you for free.
This is an absolute necessity for larger campaigns and is designed to help remove all the headache of dealing with the logistics of dozens of boxes weighing sometimes close to a tonne from you.
We can even come and pickup your existing leaflets from your location and store them with us if you’ve handled the flyer production for distribution in London yourself.
We hope that this short series has been helpful. If you have any questions about leaflet distribution in London or if you’d like to book a campaign with us please feel free to get in touch here.
You can also listen to some audio about leaflet distribution in London here..
