Leaflet distribution has been an effective marketing tool for local businesses in London for decades. It is still going strong and is a consistent part of marketing strategies being implemented all over the capital.
But what does handing out leaflets to promote your business actually entail. There are two techniques one can use when delivering or handing out leaflets.
Hand to hand distribution
This term describes a leaflet distribution technique where a distributor will stand in a busy part of London at a specific time of day handing out leaflets to passers by.
In the world of leaflet distribution this is one of the less efficient ways one can promote a business. The reasons are as follows.
- 1. It is slow – Distributors tend to work in 4 hour shifts when doing hand to hand distribution. In the best case scenario they will be able to hand out 500 leaflets in this time. This is a fairly slow rate of delivery.
- 2. It is expensive – A four hour shift will cost the client cca £110+VAT/distributor. Given the amount of leaflets that can be handed out during a single shift, this is not a very effective way to spend your leaflet distribution budget.
- 3. There are better alternatives – Hand to hand is not the only way you can have your company handing out leaflets.
Door to door leaflet distribution
Door to door distribution is a much more effective and efficient way of handing out leaflets to promote your business.
Door to door leaflet distribution is simply based on your flyers being delivered through the letterboxes of homes in an area you select.
Your distribution company can help you decide on the right area for you to target, based on the types of clients you are looking to reach. This is not necessarily something you can do easily with hand to hand distribution.
Door to door deliveries are also very efficient. With shared distribution, door to door campaigns can run at costs of around 70% lower per leaflet delivered compared to hand to hand.
Door to door leaflet distribution is fast, efficient, targeted and can be easily tracked. Nowadays, most distributors carry GPS trackers.
At The Private Postman, we combine GPS tracking with live delivery updates and a sophisticated system of supervisors checking the quality of deliveries in the field.
We hope that this blog about what handing out leaflets to promote your business in London entails has been informative. If you would like to ask more questions or book your leaflet drop get in touch with us here.
