To determine if leaflet distribution is and effective way to advertise one needs to first answer how much does a letterbox drop cost? When determining if a marketing strategy is worth contemplating the initial cost obviously has to be taken into consideration.
To start answering the question around the cost of leaflet distribution we will first have a look at the types of letterbox drops one can choose from.
A solo drop is a leaflet distribution strategy where only one leaflet is delivered through each letterbox at a time.
The client selects an area of London that should be representative of the type of demographic that would be interested in his or her services.
Each household in this area will receive only the client’s flyer from our distributors. The cost for this type of letterbox drop is £85/1000+VAT.
This means that an area of 5000 household will cost £425+VAT to fully cover.
Solo drops are not the most efficient way to run a leaflet distribution campaign.
During the day each household will receive many pieces of mail from other distribution companies and Royal Mail.
As a result at the end of the day the client’s leaflet is laying on the doormat with many other pieces of mail whether it’s been delivered Solo or Shared with other flyers. We tend to recommend Solo Drops only in very specific circumstances.
Shared Drops operate the same way that Solo Drops do.
The client selects an area to distribute to with our help and we deliver his or her leaflets in this area. In a shared drop however we deliver one or two more leaflets by other clients at the same time through each door.
These clients are high-quality local businesses that are in no way competitive with each other. A typical shared drop will for example consist of a local restaurant, estate agent and a beauty salon.
Due to the fact that we are delivering more than one flyer at a time the costs for each delivery get spread over multiple clients.
As a result the costs for Shared Drops are £48/1000+VAT. Running an effective shared leaflet distribution is something that makes the answer to how much does a letterbox drop cost much nicer to hear.
Shared drops are the way leaflet distribution is done in modern day London. Companies like The Private Postman have enough flyers delivered all over the capital every day that Shared drops are a non-issue to arrange in basically any part of London at any time.
When answering how much does a letterbox drop cost we need to make sure to take into consideration the costs of flyer design, printing, transportation and storage.
The Private Postman can assist with of directly take over all of these services for you.
We have in-house designers, storage space and a relationship with some of the biggest printing houses in Europe. As such we can get you very competitive prices on anything from design to storage.
We hope this short article has helped you to answer the questions how much does a letterbox drop cost? If you have any more questions get in touch with us here..