Flyers and leaflet distribution have been a significant part of the marketing efforts of most London businesses for decades. We know that they are effective and can be used for companies and campaigns of various sizes and goals.
But like any other promotional technique if not done correctly it can become a waste of money. And the last thing any London business can afford to do in 2021 is loose money unnecessarily.
Let’s have a look at what are some of the most important fundamental things one needs to keep in mind when planning a leaflet distribution campaign and how should a local business deliver flyers.
Simplicity
The most important principle to keep in mind when you are designing your leaflets, deciding on what your message should be or planning the specifics of your leaflet distribution campaign is to keep things simple.
Your design should be based on a single message and a single good looking photo with some quality design supporting these two things. Your leaflet should be printed on a basic A5, cca 200gsm leaflet and you should avoid any complicated folded leaflets and fancy materials.
Don’t overcomplicate the timing and targeting of your campaign. Focus on your local area and your target demographics at crucial times in the year but don’t take it much further than this.
Targeting
We’ve mentioned the fact that your campaigns and flyers should be targeted. This means that you should spend time selecting the exact areas where your leaflets and flyers will be delivered. The selection should be based on demographics, geographical areas and other information.
The simple answer to how should a local business deliver flyers is – locally!
Depending on the type of business you are running this word will have different meaning but to simplify – deliver your flyers only in the London areas that you can comfortably service.
Work with professionals
It can be tempting to design your own leaflet on your computer and pay a family friend to go and deliver your flyers around your area. It might seem like you will get the same effect and spend much less money.
This is sadly not true. Professional leaflet distribution companies like The Private Postman have many systems in place that make them more effective than a one-man operation.
They have contact for professional designers that can make an effective leaflet at a high level in a fraction of the time it will take for an amateur. Leaflet distribution companies have a tracking systems in place providing proof of each delivery which allows you to analyse your campaign’s success or the lack thereof.
The Private Postman for example runs one of the most sophisticated London mapping systems in the industry. It will allow you target demographic groups beyond just a simple household income level. It is regularly updated based on the on-the-ground situation and is far more accurate for household numbers per area than the publicly accessible government numbers.
We hope that you now have a better understanding of how should a local business deliver flyers in London. If you have any question or if you’d like to book a leaflet distribution campaign please feel free to get in touch with us here.
You can also listen to some audio about leaflet distribution in London here….
