Designing a leaflet can be a very specific discipline. We often deal with clients that have used amazing graphics designers for their flyers and when we recommend for them to make changes to the design they have settled on they are surprised.
The success of your leaflet distribution campaign stands on how quickly and clearly your flyer delivers your message. Especially in a crowded market like London. Let’s have a look at how to make a good leaflet.
Deliver a single message
Business owners and marketing managers are often proud of their companies and all the services they are able to provide to their customers.
And they should be. However spelling out every single thing a company does on a single leaflet is not the best approach to developing the most effective design.
A restaurant leaflet doesn’t have to include every meal on the menu a real estate agent flyer doesn’t have to include a list of 15 services that one might need when selling a house.
If your leaflet design is high quality and you are using great pictures and professionally formatted fonts saying that you can help people sell their homes is enough.
Your design should deliver a single message while assuring your potential clients that you can take care of all their other needs just by the virtue of the quality of the design.
When you are considering how to make a good leaflet ask yourself first – what is the one thing I want it to communicate.
Depending on the services or products you are offering you can experiment with single paged or folded designs.
In most cases we tend to recommend a single page A5 or A6 leaflet as the default option. But if you are advertising an expensive restaurant in some very specific London postcodes for example – a nice Z-Fold menu can help you increase your response rates.
Some services and areas lend themselves to more playful formats. You should consult one of our experts when planning your campaign since they can tell you if your specific use-case could benefit from a more unconventional format.
Keep your branding clear
When you go through the process of developing a leaflet design it can be easy for the clarity of your branding to slip away.
When you are considering a variety of colour schemes, formats, fonts and different images it’s easy to miss the forest for the trees.
Your branding needs to be clearly communicated on your flyer and needs to be kept consistent if you are using multiple designs.
Much of this works on a sub-conscious level and your logo is a very important element in the whole process.
The market in London can be very competitive and as such your leaflet distribution campaign needs to reflect your brand clearly.
How to make a good leaflet? Consult a professional experienced in leaflet distribution, make sure that you are involved in the process and keep some of these basics in mind.
We at The Private Postman Leaflet Distribution can help you with your design, planning, printing and distribution all under one roof. To find out more or to book your campaign please get in touch with us here….