The last five episodes of our blog series have all been devoted to informing on how to think about leaflet distribution in London.
This series was written with the goal of giving you a better idea of what leaflet distribution in London is about, what you should look out for and how you can make sure that you get the best results you can from your campaigns.
As it can be a challenge to read through five long articles you can find a summary of all the points we’ve made in this series here.
What is being advertised
Knowing exactly what you are advertising is very important. A leaflet distribution campaign in London should be looking to advertise a single main message and at most one auxiliary smaller idea.
To illustrate this. If you are an Italian restaurant you should have separate campaigns and therefore leaflets for your food delivery, wine tasting and cooking classes. Never combine ideas this disparate on a single leaflets.
Demographics
Leaflet distribution has changed over the years and can now be used to target individual demographics within London. Leaflet distribution is no longer a game of hitting a million households and hoping some people are interested. We can target the demographics you are after.
Design
Your leaflet should have a simple design and deliver a simple message. Definitely use a professional designer when possible and consult your final product with us at The Private Postman. We know how to think about leaflet distribution and design.
Print and Formats
Keep your formats simple – don’t get fancy. An A5, 200gsm, matt finish leaflet is what you want.
Local Area
What your local area is will vary based on the type of business you are and where in London you are based. It is loosely the area near to your business that can be targeted with leaflet distribution to generate business.
We can help you define exactly what your local area is in these terms if you get in touch with us at The Private Postman.
Repeated Drops
Modern leaflet distribution campaign are not reliant on a single drop. We can deliver multiple leaflets to the same households repeatedly with well predefined rest periods between each drop. This method yields great results.
Mapping Systems
The mapping system of the company you use should not be based on government household numbers. It should be tailored, broken down into small demographically homogeneous areas and well presented.
GPS tracking
Your leaflet distribution has to be GPS tracked. GPS files can act as a proof of distribution and will give you a peace of mind knowing that all your leaflets were delivered as they should be.
Distributors and Training
The people delivering your leaflets are incredibly important. They need to care about their job and they need to be well trained. You’ve spent money designing your leaflets, printing them and planning your campaign. The deliveries themselves need to be executed correctly!
We hope that this summary of how to think about leaflet distribution has been helpful. If you have any questions or if you’d like to book a leaflet distribution campaign with us please feel free to get in touch here.
You can also listen to some audio about leaflet distribution in London here.
