In the first part of the this blog we discussed whether leaflet distribution is a good marketing tool in the current environment in London 2020.
We mentioned that the fact that leaflets can be delivered during lockdown whether intermittent or long term, the fact that they allow you to reach every single household in a given area and that they reach all demographics makes them worth using in 2020.
The next step of course is to discuss what makes leaflets effective. If we’re asking Is leaflet distribution worth it in 2020? We need to know which elements make a good leaflet and a good campaign. Leaflet distribution is worth it only when executed properly.
We tend to recommend an A5 size leaflet above 180gsm (paper weight) to most clients. Some companies might benefit from a more elaborate folded A4 leaflet but the increased costs associated with this format are worth it only in specific situations.
The 180gsm and above weight guarantees that your leaflets will be somewhat resilient and will not get damaged in the process of delivering. The paper having substance is also very important for the overall effect the leaflet has on the recipient.
With a sophisticated mapping system like the one we have at The Private Postman it becomes easy to target either areas or specific demographics within London.
It is a good idea to spend some time on defining exactly where in London you want to advertise. If you run a restaurant there is no point in delivering beyond your delivery radius for example.
Keeping your design simple, using large images of your work and focusing on consistency of branding are imperative to keeping your leaflet design effective.
We at The Private Postman have a design team on staff and we can either help you design your leaflet from scratch or offer free design consultation before going to print with your existing design.
We can therefore either offer you some ideas to change your leaflets on your end to increase it’s effectiveness or we can do the changes ourselves. Is leaflet distribution worth it in 2020? It is if your leaflets are good!
Modern stock control and delivery techniques together with a well organised operations side of the company allow us to run repeated deliveries to the same homes with clearly delineated rest-periods between each drop.
This is revolutionary in the leaflet distribution as it allows us to design repeated exposure campaigns. Most advertising is reliant on the potential customers seeing the ads repeatedly. Whether it’s TV ads, Print Ads or online media.
Leaflet distribution in London can now do the same but you have the extra level of control in deciding exactly the frequency and number of impressions. That is how many times people see your leaflet and how often.
If you combine this with the fact that we can deliver a differently designed leaflet every time you can gain the kind of mind-share in your London area that is not really possible with other methods.
We hope that this article discussing the question is leaflet distribution worth it in 2020? has been helpful. If you have any questions or if you’d like to book a campaign please feel free to get in touch with us here.