Introduction
Having a reliable method of advertising your private medical practice locally in London can help you regularly reach the people that are the most likely to need and use your services.
When it comes to advertising to households within specific London areas, leaflet distribution is one of the best tools you can use. Let’s have a look at why using flyers might the right approach for you clinic.
Why use flyers to advertise a private clinic?
Leaflet distribution has a number of unique advantages that fit nicely into what most medical practices are looking for in their advertising.
Ability to target the area local to your clinic
You might offer urgent care, private GP services and other services that benefit from having your clinic located close to your patients. Leaflet distribution is a great tool to target a specific radius around your location and reach every household within this area.
This is an approach that is used by a variety of location sensitive businesses. Ranging from Estate Agents to Restaurants that deliver only in very specific parts of London.
Reminding all the people in your local area of your existence and the services you offer is a powerful advertising tool. This is true whether you are occupying a prominent location on the high street or a more residential area with less footfall.
Many older people or busy professionals want to minimise travel time around London and as such will often prefer using a local service to a more remote one.
Most locally focused flyer campaigns will be targeting somewhere between 20,000 – 40,000 households.
Ability to target key areas around London
If your services are somewhat more specialised or if many of your clients don’t mind travelling, you might also look to target key areas around London that are not necessarily local to your practice.
This can open up opportunities to target hundreds of thousands of homes all over the capital. You can select areas as small as a few thousands households up to hundreds of thousands.
If you are not completely sure which London areas would be the most appropriate for your medical practice to target, you can discuss what your ideal client looks like with your leaflet distribution company. They can then help you prioritise and select the best places for you to deliver your flyers to.
Reaching all demographics including older people
As your leaflets are delivered to every privately owned, accessible, residential address in your selected area there is no significant demographic skew in who you are able to reach.
This means that you are able to reach busy professionals, stay at home parents and older demographics alike. This is very important as the latter group is obviously an important part of the clientele of most private health clinics but can be difficult to reach via online advertising.
How should I approach leaflet distribution
When you are looking to do a flyer delivery campaign for your private medical practice you want to keep these basic ideas in mind.
Work with professionals
When it comes to designing your leaflets and delivering them, you want to make sure to work with professionals.
Using a quality design will make a big difference to the effectiveness of your campaign. You want to make sure that your leaflets are communicating the most important information in the clearest and most economical way.
How your flyer is structured, written and what information it includes is very important. Have a look at our blog on how you can structure your flyers here. A bad design can sink any campaign, no matter how many leaflets you print.
The same applies to the distribution itself. At The Private Postman we run multiple tracking systems to ensure that all your flyers are delivered correctly and on time.
We’ve also eliminated all undeliverable households, business addresses and local authority properties from our standard distribution systems. As such, you can be sure that the numbers of flyers you are printing are realistically going to be delivered and not wasted.
We can also help you arrange the printing, transport and storage of your flyers. This means you are not wasting any flyers but also not wasting time worrying about where you will store a 100,000 leaflets that just arrived from your printing house.
Repeat your drops
Another great thing about flyer delivery in London is the fact that you can repeat your campaigns with little effort. As long as you have your design in order and your target areas selected, a single phone call to your distributor is all you need to start a new campaign.
Repeating flyer drops to the same households at important times of the year is standard practice. A newly opened medical clinic can also aim to run a number of repeat drops in a shorter period of time.
This is often done to develop as much mind share in your key areas as possible. ie. Cut through the noise and make sure that you are the first thought in people’s mind when they need the kind of medical care you are offering.
Keep it simple
Keep your flyers simple, classy and to the point. Don’t experiment with unusual leaflet formats unless there is a good reason to do so. A good old A5 single page flyer is the best choice in 99% of cases.
Don’t try to get too specific with your targeting. Stick to areas no smaller than 5,000 households and repeat your drops when sensible.
If you stick to these basic rules you are on your way to get the most out of your leaflet distribution efforts.
