There hasn’t been a time in recent memory when it’s been as important as it is now for a local medical practitioner in London to inform their local area about their services.
Many medical practices can look into their own or the NHS databases of patients but these targeted mail drop or phone calls are not always the most effective way to communicate or spread every message.
Let’s have a look at Leaflet distribution for a local London medical practice.
Why Leaflet Distribution?
Whether you are running an NHS GP practice or a private dental surgery having the ability to inform all of your local residents about an available treatment or change in opening hours can be incredibly helpful.
Doing so by targeted phone calls is incredibly time consuming and using Royal Mail can be very cost inefficient.
Leaflet distribution with a seasoned distribution company can be the most effective way to get your marketing or informational materials to homes in your local area within days.
We at The Private Postman work with many medical practices in London and many private and NHS surgeries and smaller practices have found this method of communicating with their local area very helpful.
An average distributor can deliver up to a 1000 leaflets per day. This means that when we have multiple distributors handling your campaign you will be able to reach thousands of homes every day and tens of thousands per week.
This means that even if your area is larger it can be completely covered within a week of the leaflet distribution starting.
For those medical practitioners running private clinics there might be some challenging times ahead.
People are worried about the current pandemic and try to avoid visiting doctors unless absolutely necessary. This is a sentiment we have to expect to last some time.
Non essential treatments like dental check-ups could see a decrease in demand and a proactive private business has to be ready for this eventuality.
A private dental practice can remind every one in their local area of their existence and the treatments they offer every month starting as soon as the current lockdown either ends or loosens.
Leaflet distribution for a local London medical practice makes this incredibly easy. We can help you define clearly which areas you should be targeting and how often.
We can also arrange multi-drop campaigns using a variety of designs ranging from straight up offers for treatments to informational leaflets informing your local residents about the need for prevention and benefits of regular check-ups.
A combination of these can be very powerful.
On top of this visiting a small local surgery might be more palatable to many compared to going to a hospital or larger clinic in the current climate.
We hope that this blog about Leaflet distribution for a local London medical practice has been informative.
If you have any questions or if you’d like to book a campaign please feel free to get in touch with us here.