A successful leaflet distribution campaign relies on relatively few principles that however need to be adhered to and not compromised on. When a fleet of 50-100 distributors is delivering on daily basis and large amounts of money are spent it’s those principles that allow us to run effective and efficient campaigns regularly. It is important for you as a person thinking about running a leaflet distribution campaign with us to be aware of at least some of them. Here are three that are undeniably on top of the list.
Key 1 :Great leaflet design
A: It needs to be clear what you are selling at a first glance from 6ft away. This is the distance your leaflets will be seen from on the doormat.
B: We need to know why your product or service is better than your competition.
C: Your brand needs to be clearly represented.
Getting any of these things wrong can impact the success of your campaign. Our in-house design team can help you get this right and even check your own design before you print to design team can help you get this right and even check your own design before you print to provide feedback
Key2 : Repetition is the ‘Name of the Game’
Just like TV, Radio and Press leaflet advertising works based on repeated exposure rather than only a single drop. One of the common mistakes is running single drop of 5000 leaflets and making assumptions about the effectiveness of leaflet distribution based on the success of a tiny campaign. We always recommend to allow 2 or 3 drops over a period of 6-12 weeks for a campaign. That way the second drop follows the first 4 weeks later.
Key3 : The Facts about Solo and Shared Distribution
When the house holder comes home at night, they will pick up any letters and leaflets from their door mat. The next day when they leave for work at 8am the door mat is still empty from the night before.
What happens during the day? Royal Mail, TNT, and UK Mail come between 7.30am-4pm and deliver their letters and leaflets in your letter box. All other leaflet companies will also deliver in this time.
When the house holder returns home in the evening they again pick up all of these When the house holder returns home in the evening they again pick up all of these letters and leaflets at once.
Since the householder collect all of his or her mail in a single moment it is impossible for a solo distribution to have effects on response rates. The householder collects all leaflet and deliveries at once. It is not clear which leaflet was delivered on it’s own or with other leaflets.
Most solo only companies start their deliveries around 8am. This means that their leaflets are covered by other mail, letters and leaflets within a couple of hours. are covered by other mail, letters and leaflets within a couple of hours.
The Private Postman operates a shared delivery adding two other non-competing leaflets to yours. We also have an afternoon delivery service slot for this very reason. We aim to deliver later in order for your leaflets to be on top of the pile as the householder arrives in the evening.
