In our last blog we went through exactly how we train our distributors to identify instances where skipping a specific household when delivering can be crucial to eliminate complaints or wasting your leaflets. Today we can have a look at how we help our distributors be efficient with the deliveries on daily basis.
Our Private Postman deliver somewhere between 600-1200 leaflets in a single day. We discourage delivering more than that in a single day since the levels of fatigue can get too high and mistakes start happening. To make sure that our deliveries happen in a speedy fashion and your campaigns run on schedule we implement multiple techniques that give our distributors the ability to work quickly. We never deliver in areas that we have not mapped out in detail and analysed. We then pass this information to our Private Postman with every weekly delivery. If there are any specific challenges to the postcode or sector we inform them and give them tips on how to deal with them. In our initial training phase we show everyone how to strategically position their trolley with leaflets to establish a centre point while delivering. This helps them to avoid ‘walking back on themselves’ and exerting more energy than necessary. This together with our system of planning each delivery can save our distributors as much as 30% of delivery time.
Here are some of the other techniques we make sure to pass on to each Private Postman before they start delivering.
1. Making sure that we never put fingers through the letterbox when delivering a leaflet. The danger of a dog sitting silently on the other side of the door waiting for an opportunity to leap at the intruding fingers is real. This is something we stress repeatedly and clearly.
2. We send regular updates to our distributors about the weather conditions and how to deal with them. In the summer we remind them to bring water and take breaks in the shade. In the winter we inform them of potential slippery conditions and what footwear they should choose to wear or even when to skip a day of delivering for safety reasons.
3. Regularly moving the trolley with leaflets in busy areas to avoid unwanted attention. This can vary anywhere from school children rummaging through the trolley to the police being called to investigate that the trolley is not dangerous. This is specifically the case in Central London and through years of trial and error we have managed to pretty much eliminate the chance of these things happening. However these techniques need to be passed on to our distributors to make sure everyone know how to avoid these disruptions.
4. Making sure that everyone knows how to deliver leaflets without folding. There are techniques that allow us to get the leaflets through each letterbox in the best conditions possible but they might not be immediately obvious. This is again something that we go through in our initial training session.