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How to design a leaflet for an effective leaflet distribution campaign

There are multiple elements that affect the success of your leafleting campaign. Selecting the right company that will deliver all your leaflets in perfect condition is one of them. Scheduling your campaign for the right time of year, targeting an appropriate area, delivering the right amount of leaflets and making sure that your services or products are suitable for leaflet distribution are things most people think of when planning a leaflet drop.

effective leaflet distribution campaign


One aspect that often gets missed is the actual design of your leaflets. Most busy business owners hire a traditional graphic designer and with a few notes they leave the designer to do the job. At the end of the day they are the professional and should be able to execute without much supervision.

Since the graphic designer is very skilled he or she produces a fantastic looking leaflet. There are however specific aspects to leaflet design that many people including professionals in graphic design don’t always think of. The job of a designer is to create the best looking image possible, not necessarily to understand all the intricacies of leaflet distribution, response and psychology.

We at The Private Postman proudly offer design consultation to all our clients. Even though we have an in-house design team we understand that some of our clients might have relationships with other companies and outsource their graphic work to them. Even in these situations we offer to go over any designs our clients are looking to use for leaflet distribution, offer constructive critique and point to specific alterations that we know will help the final response rate of your campaign.

effective leaflet distribution campaign

Through many years in the business, developing and executing countless campaigns delivering millions of leaflets every year we can draw on data and expertise that almost no other company can. Through experimentation and keeping careful records we have developed an understanding of what a leaflet should look like and what it should communicate.

If you have design ready to go print or distribution just ask and we will analyse it for you and help you reach the full potential of your campaign.

effective leaflet distribution campaign

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Frequently Asked Questions

  • Yes we do. It’s 5,000 leaflets per postcode. If you have less than 5,000, you will be charged for 5,000 anyway – it’s the minimum job rate. We can print 5,000 leaflets from around £90.