Owning a business is a proud achievement for anyone in today’s tough economy, and there can be many factors for why a business is successful. The number one factor for any business is to be known – if consumers do not know about you, how is your business going to be successful?
Leaflet distribution is a great way for a business to get their name out there. Leaflets represent who the business is and what they stand for, and there’s a fine art to getting it right. Here are four steps to creating a successful leaflet distribution process.
Consultation
Creating a leaflet is just the start of helping your business, the next step is the distribution of such design and making it a success. A good consultation will ensure you are aware of where your leaflets are going and who they are aimed at. At The Private Postman, we are the premier company for personalised leaflet distribution in London, offering a highly personal service to our clients, distributing in areas around the most famous postcodes in London.
With our concept development and design consultation paired with our campaign strategy, we’ll get you a step closer to creating distribution success.
Design
The design of your leaflet is one of the most important aspects to get right. With the human attention span shrinking fast, there’s less time to make the first impression – and it must be each of these three things; creative, noticeable, and visual. Leaflets simply stating who you are and what you do will not work as it creates little to no response.
Individuals are attracted to images and colour almost instantaneously, and so featuring this in the design increases the awareness. Leaflets which are designed with just information show no discount, clear message, or call to action. Think about this, what grabs your attention?
A high quality printed leaflet will further compliment the design work – the aim is to be crisp, sharp, and bright. Here, Private Postman makes every effort to maximize the response to our client’s campaigns. Printed leaflets come in a variety of shapes and sizes, but they all have the same pristine finish.
The higher the GSM, or grams per square metre, the heavier and thicker the paper. Choosing higher grade paper is a way to stand out from the crowd, and the feel of a very high-quality leaflet adds depth to the visual representation. The print is just as important as the design.
Distribution
A concern for clients is that their leaflets get delivered, but with the introduction of GPS tracking, clients can view the route taken, and it gives a quick analysis of data, indicating how the job has been conducted. At Private Postman, we have developed an exclusive coded walking system; The TPP, allowing accurate and pinpoint back checking of our employees.
This system highlights the areas covered. The GPS has been linked to Google Earth – shown with a dated, timed map. After the job is complete, our clients are sent the GPS files of their job, proving deliveries and distribution have been made.
If you want to know more information on our services and what we offer, get in touch with a member of our team who is happy to help.
