The cost of leaflet distribution tends to be communicated in the price per 1000 leaflets delivered.
The most important element of your campaign that will affect its cost is the format of delivery you choose.
Shared Door to Door leaflet distribution price
Shared door to door prices start at £48+VAT per 1000 leaflets delivered.
This service guarantees the delivery of your flyers to pre-selected homes in a given area.
Your leaflets will be a part of a delivery including one or two other high quality, non-competing clients. A typical shared leaflet distribution will include a local London restaurant, an estate agent and a hair salon.
Solo Door to Door leaflet distribution price
Solo leaflet distribution prices start at £85+VAT per 1000 leaflets.
This service guarantees the delivery of your leaflets to pre-selected homes in a given area while your flyer is the only one being delivered at any given time.
The minimum order is 5000 flyers and any amount above 75,000 allows us to negotiate a lower price for you.
B2B pamphlet delivery price
We structure the pricing of B2B campaigns differently from residential drops.
The price for B2B campaigns ranges from £170-£200 per day.
We do not calculate the costs here based on the exact number of pamphlets delivered but on per day basis. The main reason for the difference in pricing structure is the fact that B2B campaigns tend to be very specific for each client.
Even a small change to your strategy can change the way each distributor will have to work quite considerably. As such it is best to charge on per day basis and include any B2B requests you have in this system.
There are still more decisions one can make in planning of a leaflet advertising campaign that can affect the final price and cost.
On top of this there are also some hidden costs or at least costs that might not be immediately obvious to everyone looking to get into leaflet advertising.
Other costs
Things one needs to spend money on when looking at leaflet advertising beyond the delivery itself are design, print, transportation and storage.
We at The Private Postman have spent a lot of time and energy carefully crafting a system that lowers these costs as much as possible for all our clients.
Design
A well designed flyer is crucial to the success on any advertising strategy. Clarity of message and good branding are essential.
The Private Postman has a team of in-house designers that can help you by offering tips on your design that you can apply yourself or by building your design from the ground up.
We understand how much does leaflet advertising cost when all the elements are put together and we want to make sure that something as basic as flyer design doesn’t sink your campaign.
The quality and type of paper that is used for your campaign needs to reflect your target demographic and the kind of services and products you offer. Our experts can help guide on your choice of GSM and formats to best deliver your message.
Sometimes it is worth spending extra money on 350gsm, glossy finished flyer and sometimes it’s not. We give you all the information you’ll need to make that decision.
Transportation
If you are printing with an external printing house you will need to have your flyers delivered to our storage facilities in Wembley.
The costs for this can vary.
To help you with this we have arranged a pick-up service with which we can come to the location of your choosing (in London) and pickup the leaflets from you directly.
We can also help arrange printing services for you with our partners (The biggest printing houses in the UK) and while getting you a good price, completely bypass the need for you to deal with boxes of printed flyers since they will be delivered to us directly.
Storage
When planning a leaflet distribution campaign it’s easy to forget storage costs when calculating how much does leaflet advertising cost.
Storing tens of thousands of flyers in large boxes that can sometimes weigh multiple tons in total can be expensive.
Especially if you don’t have the facilities for this at your disposal. We do not charge our clients anything if they choose to store their flyers with us at our warehouse in Wembley. It’s all part of the service.
If you would like to book a flyers advertising campaign with us or just inquire about how they could help your business get in touch with us here.
