There are many ways one can approach advertising in London. Flyer distribution is undoubtedly one of the most effective brand building techniques for local businesses.
Today we are going to have a look at how to effectively distribute flyers and get more business. There are two elements to this question the distribution part and the business generation part.
Effective flyer distribution can generate business only when the flyers themselves are of relevant and well made.
Get the leaflet right first
Having a well designed leaflet that is made to resonate with your target demographic and deliver a clear message is crucial.
Good distribution systems are important only if they are delivering an effective flyer.
We at The Private Postman help our clients create the right concept for their flyers and either help guide our client’s preferred designer or offer our in-house design services.
We want to make sure that your leaflet will generate business before we go to print and distribution.
Focus on the right areas
To generate business with leaflet distribution we have to make sure that we are focusing on the right areas. To be effective and efficient we can select the parts of London that most closely map on your target demographics.
We do not look only at average incomes or property prices like some other companies. We also take into consideration other demographic groups divided by age, career and even property types which can be very relevant to certain businesses.
Since your flyers will be carefully designed we want to make sure to get them into the hands of the right people.
That’s why we get very specific about targetting only the parts of London that are relevant. Fortunately London is a very large city and even with very carefully targeted flyer distribution we can still deliver tens and hundreds of thousands of leaflets.
Repeat your drops
When we discuss how to effectively distribute flyers and get more business with our customers the most common technique we arrive at are repeated drops. To generate business it is not enough to deliver a leaflet just once.
Leafleting works similarly to TV advertising. Repetition is the key as only a small percentage of people act upon the first time they see if a piece of advertising.
One of the main reasons you don’t see many companies talk about this approach to flyer distribution is that it is very logistically demanding.
Running a reliable leaflet distribution service in London is already fairly difficult and when you add the extra layer of repeated drops with well-defined deadlines and periods of rest you need to make sure that your distributor’s logistics team is bullet proof.
We at The Private Postman have based our company largely around this way of conducting leaflet distribution and as such we are the best in the industry in planning and executing repeated drops to help our clients generate business.
We hope that this article detailing how to effectively distribute flyers and get more business has been useful.
To find out what your leaflet distribution campaign could look like get in touch with us here.