There are multiple ways we can get our flyers into the hands of our potential customers.
Some of these methods are more effective than others though. Time and effort are precious commodities and wasting them is not something a good business does.
If you are going to hand out flyers the logical question would be. How to hand out Flyers Effectively?
Let’s have a look at the different ways we can hand out flyers and you can make a decision on which of these is right for you.
Table of contents
1. Hand to hand distribution 2. Handing out flyers Door to Door 3. Handing out to which households 4. Repeatead drops 5. Other things to consider 6. FAQ
Hand to hand distribution
Hand to hand distribution is based on distributors standing in selected busy areas in London and giving out flyers to people passing by.
These areas can be tube stations, shopping centres, locations right outside of your business and more.
Normally you book this kind of service for a set number of hours. You are likely to be booking and paying for 4-hour shifts per worker.
Handing out flyers in this way can be effective in some situations. A local organic sandwich shop handing out flyers in front of an office building in the morning is likely going to see some good results.
It is important however to consider the fact that compared to other distribution methods hand to hand is very expensive.
On average you end up paying approximately 5 times as much per leaflet delivered as you would on door to door basis which we’ll discuss in a second.
Handing out flyers in this way is relatively slow, expensive and requires a lot of manpower.
Unless your business and targeted area is as specific as the sandwich shop example we’ve described above you will find it difficult to target the types of clients you want.
Hand to hand distribution campaigns can be effective but consider the points we’ve made here carefully before booking one.
You should also discuss the pros and cons of handing out flyers in this way with your distribution company.
You can find out more about hand to hand distribution in our article dedicated to the topic here.
Door to door distribution
Door to door is a more commonly used method of handing out flyers. In most situations it is also more effective.
If you want to get your flyers to homes of Londoners that might be interested in your services, door to door distribution is the way to do it.
A great advantage of door to door is the fact that we can target the type of customer that you might be after.
Door to door distribution allows us to target based on demographics, geographical location and type of property. We can go way beyond the surface incomes and property prices per area in our targeting.
We know where young couples live in London, where young families live, where people have gardens, small flats, large homes, or where people tend to live in their retirement.
With this information we can make sure that your leaflets are being handed out to the right people.
Your costs for door to door campaigns are going to based on how many thousands of flyers you want to deliver.
This is very different to paying per hour for hand to hand deliveries. With door to door you know exactly how many flyers you need to print and, how many your distributors will deliver.
At the end of the day you’ll know exactly how many households will receive your flyers.
Since distribution companies have worked out efficient ways of running door to door deliveries your costs are going to be considerably lower per flyer.
Current prices are around £48/1000 + VAT for shared and £85/1000 + VAT for solo distribution.
To find out more about door to door campaigns have a look at our page focused on this topic.
Handing out to which households?
Door to door campaigns generally target only private residential addresses. These are going to be households in terraced houses, semi and fully detached houses and easily accessible flats.
In these campaigns business addresses and council properties are not going to receive your flyers.
If you want to get your flyers to businesses or council properties, you can use specific services that focus on these markets.
You can have a look at our page about
B2B deliveries or our page focused on council deliveries.
When you go out and give out a leaflet just once you will have a certain percentage of the recipients respond. However, if your target customers receive the same flyer more than once they are more likely to interact with it and respond to it.
Similar to a TV ad or a facebook campaign, seeing a piece of advertising just once is not as effective as seeing it multiple times.
The ideal amount of repetitions depends on the medium we are using. We are all familiar with the relentlessly repetitive youtube ad that seems to have been developed only to drive you mad.
With leaflet distribution, we can make sure to deliver your flyers to the same homes multiple times without creating this level of fatigue.
We can keep multi-week buffer periods between each drop. We can have the design of your flyer change for each round of the deliveries to create variety as well as present new sides of your business.
Repeated leaflet drops give you a great deal of control while being one of the best local marketing tools in London currently available.
Other things to consider
The design and physical nature of your flyers is also crucial when it comes to making your campaigns effective.
We generally recommend that you spend time discussing your flyers with a professional designer as well as your distribution company.
Since you are going to be investing in the physical production, transport and distribution of your flyers it is important that the design is on point.
The same applies for the format and paper you choose for your leaflets. We tend to recommend using an A5 format with paper sitting somewhere between 200-300gsm.
This format is resilient to withstand transport and delivery in perfect shape and large enough to convey any message you want.
FAQ How many flyers should I order?
In general 5000 flyers is the smallest campaign you can run. 20,000-40,000 flyers is the average mid-sized campaign focused on a local area. 100,000+ flyer campaigns are common when targeting a large territory in London.
Many elements will help determine what will be the ideal number for you. Your budget, goals, targeted areas. Discuss all of this with your distribution company.
Is it illegal to hand out flyers?
There are some limitations on hand to hand distribution. There are areas where hand to hand campaigns are allowed and there are areas where you have to ask for permission. This is generally dealt with through the local council.
There are no real restrictions on door to door campaigns. As long as they are done in a proper way they are completely legal.
Are flyers worth it?
Flyer distribution is one of the most effective advertising methods when it comes to targeting local London areas.
Flyers combine well with other marketing methods like facebook ads. The physical nature of the flyers gets you high response rates and market penetration.
How do I know that all my flyers have been distributed?
All established distribution companies have tracking systems in place to put you at ease.
GPS trackers are an industry standard now and live tracking systems are slowly becoming very wide spread as well.
You can have a look at how we run out tracking on our tracking page. Do I need a permit to hand out flyers?
In most cases door to door flyer deliveries do not require a permit. Hand to hand campaigns often do.
You can see the government page on this topic here. It is always better to use a professional flyer delivery company that can handle all of this for you. Can you put leaflets on cars?
We do not recommend you leave your leaflets on cars in London. It’s one of the worst ways you can give out flyers. Please consider hand to hand or door to door distribution instead.
We hope this article has given you some useful information on how to hand out flyers effectively. If you would like to find out more about flyer distribution or if you’d like to book a campaign
please get in touch with us on our contact page.