Leaflet distribution has been a part of the London marketing landscape for decades and will remain so for decades to come. One specific element of leaflet distribution has been the ultimate choice throughout this whole time. It’s door drop marketing.
Leaflet distribution can take many forms. Some companies like to include hand-to-hand distribution that is based on handing out of leaflet at train stations or other busy areas. Others are even willing to leave leaflet on the wind-shields of cars parked in London streets.
Neither of these are techniques we at The Private Postman endorse and mostly we actively avoid them as we believe they can do more harm than good. Door drop marketing has been the backbone of our business and it is the ultimate leaflet distribution method.
Door drop marketing is based on delivering of physical leaflets through to privately owned residential addresses. This tends to exclude shops and council properties for a variety of reasons.
They way door drop marketing tends to work is as follows
1. Design and Print
In order to have a leaflets to deliver one has to first produce them. We at The Private Postman offer free design consultation to all our clients as this step is incredibly important to the success of your campaign.
Our main focus is on delivering your leaflets reliably but in order to have a successful campaign your leaflets themselves need to do the work once delivered.
We also have a great relationship with some of Europe’s, London’s and Britain’s largest printing houses and as such we are able to get you prices for print that would not be otherwise available to most regular customers.
2. Area selection
We can help you select the ideal London area for your door drop marketing to be the most effective. We have a mapping system in place that is broken down geographically as well as demographically.
This allows us to select the best areas and the areas with the highest number of potential clients for your business.
When we select your ideal leaflet distribution ground we move on to the door drop itself.
Each distributor that works with us can deliver 5000 leaflets a week. We use this number to make sure that our Private Postmen can keep a high standard of deliveries.
We make sure to never deliver in the rain, we never bend leaflets unless absolutely necessary and that we deliver your flyers in the best possible shape to every single household in your selected area.
We run a GPS tracking system that allows us and you to check on every single delivery being made as well as a live tracking system that inform you where your leaflets are being delivered in real time.
This means that you can come see your flyers being delivered unannounced, anywhere, anytime and that you will be given the GPS files collected through all the deliveries of your leaflets.
If you have any questions or if you’d like to book a door drop marketing campaign in London with us, please feel free to get in touch here.