A small business in London needs to advertise locally and be as cost-efficient with their marketing as possible. One of the most effective and efficient marketing techniques in London is leaflet distribution.
When done correctly it can be a very powerful tool for generating new business. Here are some leaflet marketing tips to grow your business on a budget.
Tip no.1 – Get your design right
It is important to deliver your leaflets in the best shape possible at the right time and to the right areas.
It is equally important for the leaflet to look good and deliver a clear message immediately.
Complicated design with a lot of text and too many images will not work.
We can help you either develop a design from scratch or simplify your existing design to deliver maximum returns on you printing and distribution budget.
Tip no.2 – Get local
We often see businesses delivering leaflets all over London when they could get much more focused on their local area.
If you are operating on a budget we can get very specific about where your leaflets are delivered and even segment the area surrounding your location based on demographics to find the most appropriate places to distribute your flyers.
We can start with a relatively small leaflet distribution campaign and based on the success of a smaller local campaign we can grow larger with time.
Tip no.3 – Consider Multi-drop campaigns
Now that your area is well defined and your design is perfect we can start tweaking our approach. This is probably the most important of our leaflet marketing tips to grow your business on a budget.
To grow a business one needs to make sure that as many potential customers as possible know about the existence of said business. This is especially true in London and even more so for business focusing on servicing their local area.
If the locals don’t know that your business exists they can’t use your services.
The best way to develop a real notoriety in London on a budget are multi-drop leafleting campaigns. We can plan a campaign that spans a few months where we deliver your leaflet to the same area multiple times.
This can be done while tweaking your design for each drop or using a single flyer design. A single leaflet can get overlooked or thrown away but when you remind your potential customers of your existence repeatedly they remember.
This is similar to TV adverts. You never see an advert only once, repetition is the key in leaflet distribution also. It goes without saying that we take a very sensitive approach to this technique and never over-deliver.
We take extra care to leave healthy buffer periods between each drop to ensure that we’re reminding your potential customers of your existence but never bother them with too many leaflets.
We hope that these leaflet marketing tips to grow your business on a budget have been helpful. If you want to know more or start planning your next leaflet distribution campaign please get in touch with us here..