A perfect delivery systems and extremely accurate tracking mechanism are not enough to guarantee the success of your leaflet distribution campaign. What the leaflet looks like is also one of the fundamental elements in reaching success with a flyer campaign.
Let’s explore the right approach to leaflet design .
Do it yourself?
Controlling costs is imperative to running a successful business. Especially if we are talking about small or micro businesses in London. It’s an extremely competitive environment and any £ that can be saved should be considered.
This leads many small business owners to approach the design of their leaflets themselves. This rarely yields good results. Graphics design is a skill like any other and if you are going to hire professionals for your leaflet distribution you should consider the same for the design .
We at The Private Postman in London offer free design consultation services to all clients where we look at your leaflet before you go to print and offer changes that should be made in order to make your campaign more successful.
These changes are sometimes small and sometimes more drastic but there are often a few things to tweak before going to print.
We also have an in-house design team that can either execute these changes or help you design your leaflet from ground up.
The right approach to leaflet design must focus on simplicity, high quality photography (either your own or from online stock libraries) and on the target customer and London area.
Your leaflets shouldn’t look the same if you are planning to deliver your flyers in Chelsea or Hackney. They are different areas with different demographics that will be interacting with your flyers.
One of the advantages of having someone like The Private Postman do your leaflet design is that we have the ability to use the same type of design that respects your branding and image while tailoring it to different areas with custom image selection or more drastic design changes.
This can be done quickly, cost-effectively and it can be integrated into the printing and campaign planning process. When the three above mentioned steps are disconnected things can get more complicated.
Leaflet distribution in London is about targeting of local areas, customising the distribution techniques to each area as well as the design of the leaflets themselves.
If you are still leaning towards designing your leaflets yourself we have some recommendations for you.
1. Stick with a simple format – A single A5 flyer is where you want to live
2. Keep your message simple and branding clear – try to communicate a single idea and make sure that your logo and colour scheme is in line with your website and other materials
3. Get high quality photos – either pay for some on the internet or even better have a good photographer take good shots of your products or services.
The right approach to leaflet design will help you run a more successful leaflet distribution campaign in London and everywhere else.
If you have any questions or if you’d like to book a campaign with us please feel free to get in touch here.