Leaflet Distribution NW3 (Hampstead, Belsize Park)
Introduction
The main areas of NW3 are Hampstead, Belsize Park, Swiss Cottage, Chalk Farm and Gospel Oak. The whole postcode is one of the most affluent areas in London.
It can however be a challenging task to run leaflet distribution in NW3. The terrain itself can be difficult to navigate and certain areas can be difficult to distribute due to the amount of steps and hills distributors need to climb.
Hampstead
Hampstead is full of small mewses and winding roads that are easy to miss. With a good leaflet distribution team and well structured mapping system, NW3 can be one of the most lucrative areas to distribute leaflets in North West London.
This is due to the types of households and buildings one can find in this postcode. There is good number of families and affluent professionals living in both Hampstead and Belsize Park. The houses themselves are generally one household properties and have clearly marked letterboxes.
We deliver thousands of leaflets every week in these areas and the companies that use leaflet distribution in NW3 most often tend to deal with services around the households, upmarket gyms, restaurants, churches, event and schools.
Almost half of all the residents in this postcode are between the ages of 18 and 44 and around half of all the two-person households in NW3 have children.
The average income in Hampstead is around one fourth higher than the London average and the most common occupations in this area are associate professionals, professionals, manager and directors.
Hampstead is well known for being the home of many famous British entertainers, politicians and business people. Some of the more notable ones are Gwyneth Paltrow, Chris Martin, Noel Gallagher or Kate Winslet.
Thanks to the amount of affluent households with young children many private schooling and educational institutions take advantage of leaflet distribution in NW3.
Hampstead is full of greenery and larger homes whilst still being very accessible from the centre of London. This is one of the key reasons that many young professionals with families move to this area.
Chalk Farm
NW3 is also a fairly large postcode and as such it goes all the way down to Chalk Farm and touches on Primrose Hill with it’s South Eastern corner.
Chalk farm is an area that includes many addresses that are not deliverable. Large apartment buildings without easy access and business addresses make up a large portion of Chalk Farm.
However, there are still some streets to target with demographics in line with the rest of the postcode.
If you are looking to distribute your flyers in Chalk Farm, make sure to check your distribution company’s mapping system. It’s important that the only roads targeted are the ones with residential homes that are accessible to distributors.
We at The Private Postman have spent a considerable amount of time analysing the on the ground situation in NW3 and with out GPS tracking system we have devised the most efficient way to distribute leaflets in this area.
Swiss Cottage
Swiss Cottage is an area perfectly tucked in between Belsize Park and Primrose Hill. It is mostly composed of large houses split into multiple, still relatively large households.
You will also find streets lines with beautiful Victorian terraced single-household houses here. The demographics here are very similar to the other parts of NW3. One thing that distinguishes Swiss Cottage for a leaflet distributor from Hampstead and other similar areas is how flat the terrain is in comparison.
Swiss cottage is an excellent target for leaflet distribution campaigns as it is full of large homes and is very easy to navigate.
Belsize Park
Belsize Park is slightly less green and little more densely populated than Hampstead but it still the demographics found here will be pretty much the same.
In households like the ones that can be found in NW3 it is very important that all leaflets are delivered in perfect condition. When possible, we make sure not to deliver in the rain to avoid damaging your leaflets and we never fold the paper during delivery unless absolutely necessary.
There are huge differences in character between London postcodes. Some are more industrial, some are full of larger apartment buildings and some like NW3 are almost exclusively residential homes with gardens and affluent demographics.
We at The Private Postman pride ourselves on approaching each part of London individually and even though we stick to some overarching principle we completely tailor the style of delivery to each postcode.
Gospel Oak
Gospel Oak is the South-Eastern part of NW3. In terms of character, it is slowly starting to resemble some of the areas that neighbour it from the south. It’s been largely built up in the 19th century and includes landmarks like the Parliament Hill Lido.
It’s still going to be a part of any leaflet distribution campaign aimed at NW3 even though Gospel Oak itself is a relatively small part of the postcode.
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We also cover these places in North London
Islington,Cannonbury & Hoxton N1, East Finchley, Hampstead Garden Suburbs N2, Finchley N3, Finsbury Park and Stroud Green N4, Highbury N5, Highgate N6, Crouch End N8, Holloway N7, Muswell Hill N10, Wood Green N22, Upper Holloway and Hornsey Rise N19, Stoke Newington and Stamford Hill N16, High Barnet EN5, Totteridge N20, Tottenham N15, Tottenham Green N15, Southgate N14, Palmers Green N13, North Finchley N12, New Barnet EN4, Arnos Grove N11
We also cover these places in North-West London
Camden and Primrose Hill NW1, Willesden Green & Brondesbury Park NW2, Kentish Town NW5, West Hampstead, Kilburn and Queens Park. NW6, St John’s Wood & Primrose Hill NW8, Kensal Rise and Kensal Green London NW10, Golders Green & Hampstead Garden Suburb NW11, Mill Hill NW7
