Leaflet Distribution NW2
Introduction
The NW2 postcode spans from Kilburn and Brondesbury in the south east to Neasden and Dollis Hill in the north west and Cricklewood in the north. It consists of a wide variety of households with varying demographics.
The level of diversity in this area requires real knowledge of the on-the-ground situation. Running a leaflet distribution campaign here might require a different strategy if we are to focus on the more affluent households between the Willesden Green and Kilburn stations or the more varied demographics we can find in Cricklewood, Neasden and Dollis Hill.
NW2 is one of the main areas of focus for many leaflet distribution campaigns targeting North West London.
The NW2 postcode has a fairly irregular shape but could loosely be described as being framed by Dudden Hill Lane in the south-west, Brent Reservoir, Claremont Road and Llanvanor Road in the north and Sidmouth Road and Mapesbury Road in the east.
Willesden
Willesden and Willesden Green are desirable areas to live for professionals working in the city as well as families.
Thanks to the Jubilee line and the Overground being easily accessible by a five to ten minute walk, the connection to Central London is excellent.
The households that make up the eastern part of Willesden Green reside in predominantly larger 2+ bedroom homes. These often Victorian terraced houses line many roads in Willesden beautifully, sometimes without interruption for what feels like miles. This provides excellent ground for flyer delivery.
Larger detached and semi-detached houses can also be found here. Sidmouth Road being a good example of this.
GPS tracking becomes fairly easy in this environment as well.
Willesden proper on the other hand is more densely populated with smaller homes built more tightly together.
The relative lack of inaccessible apartment buildings in Willesden also helps make leaflet distribution planning here easier.
Number of leaflets in NW2
| Groups | Area | Quantity of leaflets |
|---|---|---|
| Group 1 – NW2 | Willesden | 5,000 |
| Group 2 – NW2 | Dollis Hill | 5,000 |
| Group 3 – NW2 | West of Cricklewood | 3,000 |
| Group 4 – NW2 | Neasden | 3,000 |
| Group 5 – NW2 | Cricklewood | 4,000 |
| Group 6 – NW2 | Golders Green Estate | 4,000 |
| Total | 24,000 |
Kilburn and Brondesbury
Kilburn is a great area for leaflet distribution, but it can be a little complicated to navigate. One can find pockets of inaccessible council estates, big apartment buildings, rows of shops and businesses as well as long rows of large privately owned residential houses that are perfect for leaflet distribution. Mapesbury Road being a good example.
Managing a mix of undeliverable addresses and private homes like what we see in Kilburn can be a challenge for a leaflet distribution company. However, when approached correctly with a good mapping system it can yield good results.
For traditional leaflet distribution campaigns in Kilburn, it is especially important to avoid including non-residential business addresses on Kilburn High Road and Willesden Lane in one’s campaign planning.
Leaflet Distribution in Cricklewood
Edgware Road and Cricklewood Broadway, around which Cricklewood is built up has been in the same or similar area since the Roman times. Cricklewood was a small settlement originally based on this Roman road.
Cricklewood is now a very lively area with many local businesses and a very busy high road. Compared to Willesden Green, the homes in this area are slightly smaller and are quite often split into multiple flats. With that said, some larger detached and semi-detached homes can be found towards the south-eastern corner of Cricklewood.
The area from Cricklewood Broadway all the way to Claremont Road and Llanvanor Road can take some 10,000 leaflets and is suitable both for door to door deliveries to residential households as well as B2B campaigns, if planned correctly.
Dollis Hill and Staples corner
If one is looking to target homes with families in NW2, one of the better parts outside of Willesden Green is the area surrounding Gladstone Park between Dollis Hill, Staples Corner and the Brent Reservoir.
Dollis Hill is a fairly densely populated location with a large number of terraced and semi-detached homes lining the roads. This includes some busier roads like Dudden Hill Lane.
This area is filled with homes that perfectly fit the middle ground between the types of properties you can find in Willesden Green and Cricklewood. The houses here are slightly larger than in most parts of Cricklewood.
Other Areas we cover
We also cover these places in North London
Islington,Cannonbury & Hoxton N1, East Finchley, Hampstead Garden Suburbs N2, Finchley N3, Finsbury Park and Stroud Green N4, Highbury N5,Highgate N6,Crouch End N8,Holloway N7, Muswell Hill N10, Wood Green N22, Upper Holloway and Hornsey Rise N19, Stoke Newington and Stamford Hill N16, High Barnet EN5,Totteridge N20,Tottenham N15,Tottenham Green N15,Southgate N14, Palmers Green N13, North Finchley N12,New Barnet EN4,Arnos Grove N11
We also cover these places in North-West London
Camden and Primrose Hill NW1, Willesden Green & Brondesbury Park NW2, Hampstead and Belsize Park NW3, Kentish Town NW5, West Hampstead, Kilburn and Queens Park. NW6, St John’s Wood & Primrose Hill NW8, Kensal Rise and Kensal Green London NW10, Golders Green & Hampstead Garden Suburb NW11,Mill Hill NW7
We also cover these places in South West London
Belgravia-Pimlico and St James SW1, Brixton SW2, Chelsea and Brompton SW3, Clapham SW4, Earls Court SW5, Fulham & Parsons Green SW6, South Kensington and Knightsbridge SW7, Clapham Town SW8, Brixton SW9, Chelsea SW10, Battersea SW11, Balham SW12, Barnes SW13, Putney SW15, Kew SW14, Streatham SW16, Tooting SW17, Wandsworth SW18, Wimbledon SW19, Raynes Park and Copse Hill SW20, Twickenham TW1, Strawberry Hill TW2, Hounslow TW3, Whitton and Cranford TW4, Isleworth and Osterley TW7, Brentford TW8, Richmond TW9, Richmond Park TW10, Teddington TW11, Hampton TW12, Kingston KT1, Kingston KT2
We also cover these places in West London
Mayfair-Marylebone & Soho W1, Bayswater W2, Acton W3, Chiswick and Turnham Green W4, Hammersmith W6, Ealing W5, Kensington W8, Maida Vale & West Kilburn W9, Ladbroke Grove W10, Notting Hill & Portobello Road W11, Shepherd’s Bush & Goldhawk Rd W12, West Ealing W13, West Kensington and Holland Park W14
