Leaflet Distribution W11
Reading time: 2 minutes
Ladbroke Grove
The W11 postcode is synonymous with the area of Notting Hill. It neighbours on Ladbroke Grove in the North, White City in the West, Kensington from the South and Bayswater in the West.
It has had a very colourful history with the demographics changing fairly drastically multiple times in the last 100 years. In the last thirty years it has been becoming increasingly affluent and nowadays it is one of the wealthiest postcodes in West London.
With that the residents of the postcode have become slightly older than one would expect. W11 is still a vibrant area, however gone are the days when musicians and struggling artist could afford to live in Notting Hill in large numbers.
The under 30s make up only about one third of the population of W11 nowadays.
The remaining 70% of the local population are over 30 years old. The average income in W11 is considerably larger than the rest of London with over 70% of residents classing themselves as associate professionals, professionals, managers or directors.
Number of leaflets in W11
| Groups | Area | Quantity of leaflets |
|---|---|---|
| Group 1 – W11 | Ladbroke Grove | 2,000 |
| Group 2 – W11 | Latimer Road | 4,000 |
| Group 3 – W11 | Holland Park | 5,000 |
| Total | 11,000 |
History
Due to it’s history it has attracted many famous residents including Damon Albarn and Stella McCartney.
One of the biggest attractions for tourists in W11 is the famous Portobello Road and Portobello Market. It still attracts large numbers of visitors and keeps the once ubiquitous bohemian nature of Notting Hill.
Notting Hill and the area near Portobello Road has also been featured in many films. This includes films like Bridget Jones’s Diary, Notting Hill, American Werewolf in London, Mary Poppins and many others.
The famous blue door from the Notting Hill film originally belonged to the home of the authors of the movie and it can still be seen in this area.
Culture
W11 is still a very culture rich area full of some of the oldest purpose-built cinemas in the world, theatres, museum and galleries. It also hosts the annual Notting Hill Carnival.
Even though W11 is mostly an affluent postcode you will need some local knowledge to make sure that you can differentiate the council properties in the North-West part of this postcode from other parts of W11 when it comes to leaflet distribution.
This has to be combined with some local knowledge in order to not miss some of the better hidden side-streets and mewses that contain some of the most desirable households for leaflet distribution.
Even with the relatively high density of population in W11 and some confusing street layouts it still a fairly easy to deliver postcode when approached properly.
Our approach
Both our workers and supervisors know what to look for in this area and how to avoid potential issues with deliveries. With our system it becomes very easy to target fairly specific demographics and we can guarantee the highest quality of distribution.
This includes policies like never delivering in the rain to make sure your leaflet are not damaged at the point of delivery.
We also do not fold leaflets unless absolutely necessary to make sure that the residents of each area can see the design our clients put their efforts into as clearly as possible.
Please visit our Home page or Contact Us for more details. You can listen to some audio about leaflet distribution on our Soundcloud here.
We also cover these places in West London
Mayfair-Marylebone & Soho W1, Bayswater W2, Acton W3, Chiswick and Turnham Green W4, Hammersmith W6, Ealing W5, Kensington W8, Maida Vale & West Kilburn W9, Ladbroke Grove W10, Shepherd’s Bush & Goldhawk Rd W12, West Ealing W13, West Kensington and Holland Park W14
We also cover these places in South West London
Belgravia-Pimlico and St James SW1, Brixton SW2, Chelsea and Brompton SW3, Clapham SW4, Earls Court SW5, Fulham & Parsons Green SW6, South Kensington and Knightsbridge SW7, Clapham Town SW8, Brixton SW9, Chelsea SW10, Battersea SW11, Balham SW12, Barnes SW13, Putney SW15, Kew SW14, Streatham SW16, Tooting SW17, Wandsworth SW18, Wimbledon SW19, Raynes Park and Copse Hill SW20, Twickenham TW1, Strawberry Hill TW2, Hounslow TW3, Whitton and Cranford TW4, Isleworth and Osterley TW7, Brentford TW8, Richmond TW9, Richmond Park TW10, Teddington TW11, Hampton TW12, Kingston KT1
We also cover these places in North London
Islington,Cannonbury & Hoxton N1, East Finchley, Hampstead Garden Suburbs N2, Finchley N3, Finsbury Park and Stroud Green N4, Highbury N5, Crouch End N8, Holloway N7, Muswell Hill N10, Wood Green N22, Upper Holloway and Hornsey Rise N19, Stoke Newington and Stamford Hill N16, High Barnet EN5, Totteridge N20, Tottenham N15, Tottenham Green N15, Southgate N14, Palmers Green N13, North Finchley N12, New Barnet EN4
We also cover these places in North-West London
Camden and Primrose Hill NW1, Willesden Green & Brondesbury Park NW2, Hampstead and Belsize Park NW3, Kentish Town NW5, West Hampstead, Kilburn and Queens Park. NW6, St John’s Wood & Primrose Hill NW8, Kensal Rise and Kensal Green London NW10, Golders Green & Hampstead Garden Suburb NW11, Mill Hill NW7
